CNN looked to enter the Portuguese language market, one of the only ones still not covered by the many affiliates of the brand around the world. In 2019, it was announced that the broadcaster would act in Brazil, with local strategic partners. The business montage in Brazil was in charge of the businessman Rubens Menin, with a vast and well-known performance in the civic construction and financial markets, and the journalist Douglas Tavolaro, co-founder and CEO of the new channel. Initially, the first announced names to act in CNN Brazil came from companies such as Globo, Record, BBC and Band. On 4 June 2019, two former Rede Globo presenters were announced. Evaristo Costa and William Waack were hired to, respectively, present a show in CNN London headquarters, with a mix of journalism and entertainment, and the second, a TV news during prime time, from Mondays to Fridays. The premiere of the pay television channel is predicted to second semester of 2019. It is expected that CNN Brazil will also have a strong online presence, covering all social medias and innovating in the distribution of journalistic content through these platforms. On Tuesday, 18 June, images of the CNN Brazil headquarters were published in the broadcaster official profile. The location will be in Avenida Paulista, in the district of Bela Vista, in front of the São Paulo Metro station Trianon-Masp. The building has more than and was the Banco Realoperations center. According to the founder-partner and Chairman of CNN Brazil, Douglas Tavolaro, the decision to establish the future news channel in that place was "strategic", aiming a larger approach with the audience. "We want to be part of the everyday life of the Brazilians and be integrated with the audience. Because of that, the chose to be in the pulsing center and postcard of the largest city in the country, next to the people", said Tavolaro. On 22 July 2019, the broadcaster announced the hiring of the couple Mari Palma and Phelipe Siani. On 25 July 2019, CNN Brazil announced the hiring of its first black journalist, Luciana Barreto. On 3 August 2019, journalist Monalisa Perrone left Rede Globo to accept "an irrefusable offer" made by CNN Brazil. Famous TV reporter and TV presenter Reinaldo Gottino left RecordTV on 16 September 2019 to join CNN Brazil, being the first reporter who wasn't a Rede Globo employee to join the new broadcaster. Taís Lopes who was recently part of the JN local presenters rotation, where stood out and got CNN Brasil to meet on 4 November 2019.
