Conversion tracking


A conversion is an action, or group of actions, a visitor or user takes on a website or mobile app. Conversion tracking is the ability to capture and report conversions completed.
With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators.
This process functions via a pixel based tracking system which instantaneously records quantitative actions. Results are cross referenced with the KPIs, or measures of success, to gauge if the media inventory has achieved its targeting parameters.
Common measures of success include:
The rise of programmatic buying has allowed faster and more efficient campaign optimization, therefore the examples above are a snapshot of the multitude of conversion metrics that a campaign can achieve.
Measures of success usually differ by the campaign and creative concept.