Courtaulds


Courtaulds was a United Kingdom-based manufacturer of fabric, clothing, artificial fibres, and chemicals. It was established in 1794 and became the world's leading man-made fibre production company before being broken up in 1990 into Courtaulds plc and Courtaulds Textiles Ltd.

History

Foundation

The company was founded by George Courtauld and his cousin Peter Taylor in 1794 as a silk, crepe and textile business at Pebmarsh in north Essex trading as George Courtauld & Co. In 1810, his American-born son Samuel Courtauld was managing his own silk mill in Braintree, Essex.
In 1818, George Courtauld returned to America, leaving Samuel Courtauld and Taylor to expand the business – now known as Courtauld & Taylor – by building further mills in Halstead and Bocking. In 1825 Courtauld installed a steam engine at the Bocking mill, and then installed power looms at Halstead. His mills, however, remained heavily dependent on young female workers – in 1838, over 92% of his workforce was female.
By 1850, Courtauld employed over 2,000 people in his three silk mills, and he had recruited partners including his brother, George Courtauld II and fellow Unitarian social reformer Peter Alfred Taylor. By this time, Courtauld was a wealthy man but was also suffering from deafness. He had planned to spend more time on his country estate Gosfield Hall near Halstead, but continued to play an active role in the company until just before he died in March 1881.
His great-nephew Samuel Courtauld became chairman of the Courtauld company in 1921 but is chiefly remembered today as the founder of the Courtauld Institute of Art in London. William Julien Courtauld was also a benefactor of the arts: he gave artworks to the Essex County Council chamber at Chelmsford and the town hall at Braintree in the 1930s.

Expansion

Wishing to reduce their dependence on natural silk, in 1904 Courtaulds acquired the Cross and Bevan patents to the viscose process for manufacturing artificial silk or rayon from dissolving pulp. They set up the first factory to produce it in Coventry UK in 1905. The early yarns were first woven into fabrics at the Halstead Mill in Essex in March 1906, but the process remained troublesome until further inventions improved yarn strength. However, in a few years the process became highly successful and was responsible for transforming the silk weaver into the world's leading man-made fibre production company.
Courtaulds also entered the market of cellulosics in North America with the setting up of the American Viscose Corporation in 1909. The investment in the US was highly successful, but its sale at a knock-down price was enforced in 1941 as part of the negotiations which preceded Lend-Lease. Courtaulds was Canada's only rayon manufacturer in the 1980s, and was criticized for polluting Cornwall, Ontario. By 1989 the company was dumping "an average of 12 million litres of water a day, loaded with acids, zinc, murky solid materials and other contaminants.... Tests in 1986 showed the company's waste killed healthy trout within five minutes."
In 1927–28 Courtaulds and Vereinigte Glanzstoff-Fabriken gained control of the Italian rayon manufacturer SNIA Viscosa from Riccardo Gualino. A German director of VGF, Karl Scherer, replaced Gualino as head of the firm and cut output drastically. The foreign intervention was seen as humiliating by the fascists. In Europe Courtaulds expanded its cellulosics business both directly and in joint ventures, including British Cellophane.
In 1945 Courtaulds remained one of the four groups which dominated the man-made fibre industry in Europe. Courtaulds' activities in continental Europe consisted in a wholly owned, one-factory viscose fibre business employing some 3,000 people in France, a 50% share in a similar business in Germany, and a minority shareholding which controlled 20% of the voting capital in the Italian firm Snia Viscosa, also primarily a viscose fibre producer. This activity expanded until the 1960s, when these products were replaced by newer developments.
Courtaulds acquired Fine Spinners and Doublers in 1963 and the Lancashire Cotton Corporation in 1964.

Post World War II

Courtaulds was one of the earliest companies in the UK to establish an economics department. In the three decades following World War II that department made notable contributions to the understanding of investment appraisal and the formulation of British - and later European - trade policy. The function also played a significant role in the development of Courtaulds from a rather sedate, man-made fibers producer to the world's largest textile manufacturer, a position the company attained in the mid-1970s. The economics department then influenced the early stages of the subsequent extensive restructuring of the company, a process that culminated in the demerging of its textile activities as a separately quoted company in March 1990.
In 1962 a hostile takeover attempt by Imperial Chemical Industries was defeated.

Break-up

By the late 1980s, the manufacture of clothing was quickly moving to South East Asia and China. Courtaulds had closed many of its UK factories and moved production to new Asian sites. Further, its main profit was coming from its fibre and chemicals businesses, which were being held back by the textiles business.
In 1990, Courtaulds plc demerged itself into two parts:
The global chemicals industry was in a distinct recession, and the company faced difficult times. The company employed 23,000 and had £2 billion in annual revenue, with 30% from the United States, 40% from Europe and 15% from Asia-Pacific. CEO Sipko Huismans had focused the company on rationalisation and cost cutting: We have to cut costs. We can't count on sales growth to pay us more or to allow us to buy more of our favorite things. In 1991, the company closed its viscose plant in Calais, France, allowing its other plants to boost output to 93% capacity, compared with an industry average of 75%. This enabled the share price to double in the first three years following the demerger.
Although prices were stable, the company had a potential revenue generator in Tencel, a man-made fibre Courtaulds had spent £100 million and 10 years bringing to market. Like viscose, Tencel is made from cellulose derived from dissolved wood pulp. While rayon production generates large amounts of sulfurous waste, Tencel is made with a "closed loop" chemical process in which the solvent can be filtered and reused. The final product is far stronger than rayon or cotton, which allows a huge variety of different forms and feels - from ultrasoft yet strong denim jeans, to shirts that feel like silk, to scarves that ape the texture of cashmere.
To aid its goal of expanding its business, specifically in Asia-Pacific, Courtaulds plc delivered part of its development in joint ventures, particularly with Akzo Nobel. In 1998, Akzo-Nobel proposed a merger, which the EU approved subject to the sale of Courtauld's aerospace business.
In October 2000, PPG Industries announced it had agreed to buy Courtaulds Aerospace for $US512.5 million. Based in Glendale, California, the aerospace business has annual sales of approximately $US240 million, employs 1,200 people. In the US it manufactures sealants in Glendale, California, and Shildon, England; coatings and sealants in Mojave, California; glazing sealants at Gloucester City, New Jersey; and also coatings at Gonfreville, France. The business also operates 14 application-support centres in North America, Europe, Africa, Asia and Australia.

Courtaulds Textiles

Courtaulds Textiles was Britain's largest producer of lingerie and underwear. The organization employs around 20,000 people across 16 countries in Europe, North America and Asia, and has annual turnover exceeding £1billion, 40% of which is earned by sales to Marks & Spencer. It markets its products under leading retailer labels across the world as well as its own reputed brands which include Aristoc, Berlei and Gossard and Well. Additionally, Courtaulds Textiles had an international network of lace and stretch fabric businesses. After its demerger the business sold off its retail businesses Salisbury's, Sock Shop and department store group McIlroys by 1995.
The business has moved most of its manufacturing jobs offshore, most of which is now divested in joint ventures for flexibility. Investments in Sri Lanka include joint venture partnership with MAS Holdings Ltd, a £2million investment which employs 2,000 people and manufacturers lingerie and leisurewear for retailers including Victoria's Secret, Marks & Spencer, BHS and Hanro. A second joint venture of £3.1million employs 1,100 and exclusively manufactures men's underwear and baby wear for Marks & Spencer. A £3million expansion phase is underway which will increase the 700 strong workforce to 1,100
In 2000, Sara Lee attempted to acquire Courtaulds Textiles. A bitter battle ensued and Courtaulds issued various counter measures to survive as an independent company. However, Sara Lee's chairman announced that "the acquisition will strengthen our European presence and give us access to a range of exciting market opportunities," so they increased their offer to £150million and won.
While the name Courtaulds disappeared in the chemical merger with Akzo Nobel, the Courtaulds textile name remains as a division in Sara Lee. However, to survive it again had to slash jobs and axed many of its factories as it grappled with the high costs of manufacturing in the UK and M&S, under Stuart Rose, continuing to squeeze its suppliers. In February 2005, Brenda C. Barnes became the chairman and CEO of Sara Lee - and had a far more focussed strategy. Courtaulds was seen as basically a British-based brand and company, and did not fit with a global business. Barnes agreed sale of the business was right, and for some time tried to sell the Courtaulds business, which had a turnover in 2005 of $560m, but was hampered by Courtaulds' pension deficit. It was eventually agreed with the UK pension regulator to increase payments into the deficit from £20m to £32m a year until 2015. In May 2006, Sara Lee announced the sale of Courtaulds Textiles to PD Enterprise Limited, a major supplier of clothing to Courtaulds Textiles. No sale price was announced, but it was announced that Sara Lee would continue to hold the $483 million pension deficit, and Brenda Barnes commented that Sara Lee had effectively "given away" the unit.
PD Enterprise Ltd., a privately held company based in Hong Kong, operates nine facilities that produce more than 120 million garments annually. Its products include bras, underwear, nightwear, swim and beachwear, formalwear and casualwear, jackets and coats, babywear and socks.

Brands