Death Before Dishonor VIII featured professional wrestling matches that involved different wrestlers from existing, scripted feudsandstorylines with wrestlers portrayed as villains or heroes, or more ambiguous characters in scripted contests that build tension and culminate in a wrestling match on the pay per view. On May 5, 2010, Ring of Honor's official website announced that ROH would have their next online pay per view event in Toronto, being the first time the Death Before Dishonor lineage would be featured in such a capacity. This is the third pay per view ROH had featured online. Two main events were announced for the show. The first of which was for the ROH World Tag Team Championship. At the previous show, The Big Bang, Claudio Castagnoli and Chris Hero defeated Jay and Mark Briscoe for the titles. As per wrestling norms, in which former champions are generally granted a rematch, this became the case for the Death Before Dishonor VIII PPV. The second main event match promoted for the show was for the ROH World Championship. After examining ROH's system of determining a contender for title, the Pick 6 Series, it was announced on the company's website that executive producerJim Cornette had named a new number-one contender to face Black at the Death Before Dishonor VIII PPV: Davey Richards, ranked number-four in the Pick 6 Series. In addition to the aforementioned 'twin main events', it was announced that former tag team partners Kevin Steen and El Generico would have their first one-on-one encounter at Death Before Dishonor VIII. Steen and Generico had been at odds since 2009 after being unable to regain the World Tag Team Championship. This tension came to a boiling point at Final Battle 2009 when the team lost to The Young Bucks, after which a frustrated Steen turned on Generico by smashing a steel chair over his head. The following months saw Steen distance himself from his partner, instead aligning with Steve Corino, who had recently returned to the company after an absence of several years. Together, the two began antagonizing Generico, who would continually refuse to retaliate against his former partner. In the interim, Colt Cabana reached out to Generico and together they challenged Steen and Corino on multiple occasions, leading to a tag match at The Big Bang PPV, which saw Generico stand up to his former partner for the first time.
