Elsa D'Silva


Elsa D'Silva or Elsa Marie D'Silva is a former aviation professional and social entrepreneur whose interest in bringing about social change to improve the lives of women, youth and senior citizens through awareness, interaction and educationled her to found Safecity.in.

Early life

Elsa D'Silva served as the Vice President, Network Planning at Kingfisher Airlines where she headed the Network Planning & Charters department. She is an alumna of the Swedish Institute, where she did a management program on Corporate Social Responsibility and Sustainability in Business. After her company went bankrupt, Elsa decided to take on a career shift, and founded the Red Dot Foundation, whose social project is Safecity.in.

Red Dot Foundation

Two years after Safecity was launched, the Red Dot Foundation came into existence as an organization whose main interest was to work for gender equality, eradication of violence against women and girls and women empowerment.
The Red Dot Foundation is currently present in Mumbai and Delhi where Elsa D’Silva and her team have partnered with other non-governmental organizations to help formulate steps to tackle sexual harassment. Beyond these two cities, Red Dot also provides its services in Nepal and Kenya, in partnership with Vital Voices Global Partnership, a US-based NGO.

Awards and recognition

She is Rotary Peace Fellow, an Aspen New Voices Fellow, a Vital Voices Lead Fellow, a Mentee at the Cherie Blair Foundation for Women in Business and an alumnus of the Swedish Institute. She also won the Female Entrepreneur Award by the European Angel Investor, 2013, Dusan Stojanovic, in July 2015, and the Digital Women Award in the Social Impact Category by She The People in 2015.