Eric Bradlow

Awards

• American Marketing Association, EXPLOR Award
• 2006 Research Committee of the Society of General Internal Medicine Best Paper Award
• Inaugural Fellow of the University of Pennsylvania,
• Finalist, John D.C. Little Award for best paper in Marketing Science or Management Science
• Finalist, Paul E. Green Award for the best paper in Journal of Marketing Research, 2004.
• Finalist 1997 American Statistical Association Savage Award Dissertation Prize

  Books

• Wainer, H., Bradlow, E.T., and Wang, X., “Testlet Response Theory and Its Applications”, Cambridge University Press,.
• Bradlow, E.T., Niedermeier, K., Williams, P., “Marketing in the Financial Services Industry”, McGraw-Hill, New York.

  Selected publications

• Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H.. Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73, 1-17.
• Hui, Sam K., Eric T. Bradlow, and Peter S. Fader. "Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior." Journal of consumer research 36, no. 3 : 478-493.
• Werner, Rachel M., and Eric T. Bradlow. "Relationship between Medicare’s hospital compare performance measures and mortality rates." Jama 296, no. 22 : 2694-2702.
• Park, Young-Hoon, and Eric T. Bradlow. "An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much." Journal of Marketing Research 42, no. 4 : 470-482.
• Bradlow, Eric T., and Peter S. Fader. "A Bayesian lifetime model for the “Hot 100” Billboard songs." Journal of the American Statistical Association 96, no. 454 : 368-381.
• Wainer, Howard, Eric T. Bradlow, and Zuru Du. "Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing." In Computerized adaptive testing: Theory and practice, pp. 245–269. Springer Netherlands, 2000.
• Bradlow, Eric T., Howard Wainer, and Xiaohui Wang. "A Bayesian random effects model for testlets." Psychometrika 64, no. 2 : 153-168.
• Hoch, Stephen J., Eric T. Bradlow, and Brian Wansink. "The variety of an assortment." Marketing Science 18, no. 4 : 527-546.