Fashion Nova


Fashion Nova is a US-based fast fashion retail company. The company operates online and has five brick-and-mortar locations. The company is known to use Instagram to gain earned media for its clothing by interacting with users and generating publicity through a mix of diverse models, celebrities, and regular customers.

History

Fashion Nova was founded in 2006 by its CEO Richard Saghian. He started working in the retail industry by working at his father's clothing boutique located in Los Angeles. Fashion Nova opened its first location in Panorama City, Los Angeles, inside the Panorama Mall, selling inexpensive “club-wear” attire. Its warehouse is located in Vernon, Los Angeles. The company went live with its e-commerce website in 2013.
In 2016, Fashion Nova launched the Curve Collection. In 2018, the company expanded to menswear with the release of their Fashion Nova Men's line.

Controversy

In December 2019, the United States Department of Labor found that some of the company's clothes are being "stitched together by a work force in the United States that is paid illegally low wages." Some of the US-based factories that Fashion Nova hired through middlemen paid their workers as little as $2.77 an hour, according to the investigation, and owed $3.8 million in back wages to hundreds of workers.

Collaborations

In November 2018, Fashion Nova released its line with rapper Cardi B. The collection launched at a "Party with Cardi" event, with performances by Cardi B, Saweetie, Brianna Perry, and Dream Doll.
Fashion Nova has been sponsored by many celebrities and influencers such as Kylie Jenner. The store has a seasonal Halloween costume line, making their items debut alongside their most popular ambassadors at Halloween events.
Fashion Nova launched a second season of the Cardi B collection in May 2019, with performances by Cardi B, YG, Blueface, and Lil Nas X.