G Fuel


G FUEL Drink Formula is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York It is marketed as a supplement for gaming that boosts focus and reaction time and claims that its advantage over conventional canned energy drinks is that its lack of sugar prevents the fatigue that comes when it wears off.
G FUEL originally released as a caffeinated powder intended to be mixed with water and has expanded its line of products over time to include a non-caffeinated version of the powder, a carbonated version in a can, a powdered hydration formula, and a pop rock like version in a tube.

Formula

A serving of GFuel contains 150 mg of caffeine, which is considered to be lower than other energy drinks such as Red Bull and Monster Energy. The newly introduced cans of G Fuel contain 300 mg of caffeine, which is significantly more than G Fuel's energy drink competitors, but in line with recent canned energy drinks like Bang.

Flavors

Consisting of a variety of different flavors such as fruit punch, green apple, and lemonade, the company also offers other flavors made in collaboration with YouTubers, live streamers, and professional esports players.
On January 3, 2019, G Fuel announced it was bringing back its previously discontinued pineapple flavor in collaboration with esports organization FaZe Clan, titled "FaZe Clan's Battle Juice."
G Fuel announced the launch of its new Pink Grapefruit flavor on February 7, 2019. G Fuel said that the Pink Grapefruit flavor would be available beginning February 13, 2019 in tubs and limited-edition collector's boxes, which include one tub and one Panther Pink shaker cup.
On March 15, 2019, G Fuel announced it will launch a ready-to-drink version in 16-ounce cans available in the summer of 2019 in four flavors: FaZeberry, Blue Ice, Sour Cherry and Rainbow Sherbet.
On April 9, 2019, G Fuel announced it will sponsor BLAST Pro Series Miami on April 13, 2019.
G Fuel's ready-to-drink version in 16-ounce cans became available to buy on G Fuel's website on July 15, 2019.
On August 14, 2019, G Fuel announced it was named to the Inc. 5000 for the fourth year in a row.
G Fuel and artist Mike Perry announced a new limited-edition raspberry lemonade flavor named "HYPE SAUCE" would be available for sale on G Fuel's website beginning September 12, 2019.
On August 28th, 2019, G Fuel announced its new flavor, KSI's Strawberry Banana, inspired by popular British YouTuber, boxer, and musician Olajide Olatunji, or KSI.
On September 26, 2019, G Fuel announced it will release a new Twitch-inspired flavor at TwitchCon San Diego on September 27, 2019. On September 27, 2019, G Fuel revealed that its Twitch-inspired G Fuel flavor is a sour grape flavor named "Sour Pixel Potion."
On October 16, 2019, G Fuel released a new lingonberry flavor called "Pewdiepie," created in partnership with Swedish YouTuber PewDiePie.
On November 25, 2019 the limited-time flavor Peach Cobbler was released for Black Friday and it had sold out quickly in the span of 2 to 3 hours.
On January 22, 2020, G FUEL released its first coffee flavor called "French Vanilla Iced Coffee."
On February 14, 2020, G FUEL launched a limited-edition Dr Disrespect Black on Blackberry G FUEL can.
On February 26, 2020, G FUEL launched a "Guava" flavor developed in partnership with FIFA Twitch streamer Castro_1021.
On March 11, 2020, G FUEL released a new "Spicy Demon'ade" flavor with Cayenne powder inspired by the upcoming video game DOOM Eternal, as well as a special "BFG edition" with twice the caffeine content.
On March 25, 2020, G FUEL announced they expanded their partnership with the esports and gaming organization FaZe Clan and launched a "FaZeberry" flavor of G FUEL Hydration.
On March 30, 2020, G FUEL announced it was launching a "Nemesis Tea Flavor" on April 3, 2020. The flavor tastes like lemonade mixed with iced tea, is inspired by the video game Resident Evil 3, and was developed in partnership with Capcom.
On May 19, 2020, G FUEL release a new "Sour FaZeberry" flavor, which is a sour variant of one of the most popular flavors, FaZeberry.
On May 27, 2020, G FUEL announced it will launch a "MoonPie" flavor on June 24, 2020. G FUEL MoonPie tastes like marshmallow, graham cracker, and chocolate, and it was developed in partnership with Chattanooga Bakery, Inc., the makers of MoonPie.
On July 15, 2020 G FUEL released the "Butters Star Fruit" flavor, in collaboration with the popular Twitch streamer, Butters. It is G FUEL's first "female-inspired flavor".

Discontinued flavors

In March 2018, G Fuel discontinued coconut, pineapple, and mystery flavor but pineapple has been brought back under a new flavor called, "battle juice".
In November 2019, G Fuel discontinued Blood Orange and the then OpTic Nadeshot's "LemoNade" flavors.
In March 2020, G Fuel discontinued its Peach Mango Flavor.
On May 19, 2020, G Fuel discontinued Keemstar's Cotton Candy flavor after a conflict between him and H3h3Productions led to G Fuel cutting sponsorship ties with the creator.

Criticism

One of the ingredients in G Fuel is the compound taurine, and Gamma Labs has been criticized for not disclosing the quantity of taurine in G Fuel. Chief executive officer Clifford Morgan stated that "There is nothing wrong with taurine, especially in small amounts".
In April 2018, Gamma Enterprises settled a $10,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have great enough lead content that warning labels were required, per California's Proposition 65.
A 10-year-old boy living in Plymouth, Massachusetts was hospitalized after being disoriented and vomiting. A representative said he was "horrified” and claimed that this is the first time they have heard of such an instance, stating that the product is marketed to those over the age of 18 years.