Goody's Burger House (restaurant)


Goody's Burger House S.A. is Greece's largest fast food company. Its head office is in Building 14B, Eleftherios Venizelos International Airport in Spata, Attica.
It was founded in 1975 by Ioannis Dionisiadis, Achilleas Folias and Nikolaos Pappas in Thessaloniki and has grown into one of the most well-reputed firms in Greece. It is the leading fast-food restaurant of Greece, having left behind the international chain McDonald's. In July 2001, after a hostile acquisition, Delta Holding S.A. became the major stakeholder in the company. In September 2006, Goody's along with Delta and a few more companies, started working under the umbrella of a parent company named Vivartia, owned by the Marfin Investment Group. It is now a subsidiary of Vivartia S.A., which is the leader of the food industry in Greece.
In January 2014, Goody's changed its name to Goody's Burger House, though some of its stores still retain the previous branding. The company has also released a child-friendly brand of meals, called Junior Goody's.
Goody's serves over 160,000 customers daily, offering a variety of dining options, both for dine in and out-of-store in 5 countries. Goody's has restaurants in countries such as Armenia, Albania, North Macedonia, Indian Ocean, Australia, Kosovo and soon in Saudi Arabia. Free internet is provided by Vodafone.

Stores

These are the stores of Goody's as of 2018:
CountryStores
Greece127
North Macedonia3
Albania2
Armenia2
Australia1
Kosovo1
Mayotte1
Russia1
CyprusComing Soon
MaltaComing Soon
Saudi ArabiaComing Soon

Advertising

Topcut+Modiano Athens has also contributed as the production house for other Goody's commercials.
In February 2018, a commercial promoting Goody's Burger House was released, with the slogan being "Ebaines?", a slang term nowadays used as a sexual innuendo. Despite the use of the said term, it was noted for its use of themes regarding LGBT, sexual obsession, bullying, parking violation, human sexuality and gender stereotypes. As said by the clients responsible for the commercial, its intention was to give a different meaning to that term and motivate people to discuss about these social issues by addressing them, while also advertising Goody's as welcome, friendly place to consume. It received polarizing reactions from audiences. The use of most of the said themes was widely criticized, with the commercial described as "cringeworthy", "sexist" and a poor imitation of the similarly controversial Jumbo ones, as well as the intention of promoting a restaurant directly unrelated to them. However, others praised the commercial for that, and were favorable on the commercial's artistic sector. The music track Epic, composed, arranged and produced by Rabbeats Music, was also praised. The commercial itself became popular − five days after its release on YouTube, it had over 200.000 views, and it surpassed 600.000 views one month later.
Having finished production as of December 2017, it won an Ermis Silver award for Original Music without Vocals, and was also nominated for an Ermis award for Food Commercial Production. The cinematography was made by Thimios Bakatakis and copywriting was provided by Danai Katsali and Elli Veinoglou.
The commercial spawned others. One released in June 2018, promoted subscription to The All-Star Club through the restaurant's website, and is entirely cel animated. In this, the viewer is asked if he would dare to enter several creepy doors and gates, before leading him to his final destination: the Goody's Burger House site. An edited version of the original, "Evgaines?", was released on YouTube on February 12, 2018. Another commercial promoting Hellmann's BBQ Pulled Burgers was also released on YouTube on October 21, 2018.