Hero Maestro


The Maestro is a scooter from Hero Motocorp. It comes as the second scooter from what was traditionally a motorcycle company. The scooter was unveiled at The O2 Arena in London along with Hero's new corporate identity in 2011, and was launched in the market in 2012.

Market positioning

In terms of positioning, the Maestro is pitted against the Hero Pleasure, Hero's first offering in the scooter segment. Describing itself as a boy's scooter, it is marketed as a vehicle for young riders that captures all the little quirks that define boys. Aptly bearing the tagline of “It’s a boy thing”, the Maestro caters to the male section of a gender polarized scooter market.

Sales

Hero's sales momentum amid the slowdown is being propped up in no small terms by its two scooter brands. Maestro has been able to crank up volumes to the tune of 28,000 units per month in a year's time. The Pleasure which brought in the tagline of 'Why should boys have all the fun' grosses sales of 30,000 units a month and is a mainstay for Hero.

Engine

The Maestro is powered by a more powerful 109c engine, and has a dry clutch with variomatic drive..