How to Lose Friends & Alienate People (film)


How to Lose Friends & Alienate People is a 2008 British comedy film based upon Toby Young's 2001 memoir How to Lose Friends & Alienate People. The film follows a similar storyline, about his five-year struggle to make it in the United States after employment at Sharps Magazine. The names of the magazine and people Young came into contact with during the time were changed for the film adaptation. The film version is a highly fictionalized account, and differs greatly from the work upon which it was built.
Directed by Robert B. Weide, it stars Simon Pegg, Kirsten Dunst, Danny Huston, Gillian Anderson, Megan Fox and Jeff Bridges, alongside Max Minghella and Margo Stilley. How to Lose Friends & Alienate People was released by Paramount Pictures on 3 October 2008.

Plot

Sidney Young, an aspiring British journalist who runs a failing polemical magazine, attempts to infiltrate a party organized by Clayton Harding, the CEO of Sharps, one of the most prestigious magazines in the world. In doing so, he momentarily gains Clayton's sympathy, as the latter began his own career through polemics. Sidney is offered a job at Sharps, and moves to New York City, but he quickly earns the scorn of his colleagues, including Alison Olsen and the manager Lawrence Maddox, as a result of his rudeness, vulgarity, and general unattractiveness. He discovers that interviews with famous performers must be arranged by an influential publicist named Eleanor Johnson, who imposes restrictions on published content, which offends Sidney, since he enjoys writing polemics. On one occasion, Sidney accidentally kills the dog of a rising actress named Sophie Maes, to whom Sidney is intensely sexually attracted. To his fortune, Alison, who despises Sidney, agrees to help him conceal the mistake. Sidney gains Alison’s respect by explaining his disapproval of Eleanor's practices, and Alison reveals that she also despises her job, and has been working sporadically on a novel for years, which she hopes to publish. At a bar Sidney meets a girl and brings her home. But she turns out to be transgender.
At a party, Sidney discovers that Alison was having an affair with Lawrence, but has chosen to end it. He is approached by Sophie, who has become drunk, but forfeits the chance to sleep with her, upon discovering that Alison is also drunk and needs to be driven. At his apartment, Alison meets Sidney's father, who turns out to be a well known philosophy professor, and a member of the nobility. Sidney brings a stripper to do her thing for Lawrence in his office at work. Later, Sidney attempts to ask Alison on a date, but learns that she is reuniting with Lawrence, who has just divorced his wife, who is Clayton's daughter. Being heavily depressed, Sidney compromises his journalistic principles and begs to work with Eleanor. Not only does Eleanor agree, but Lawrence and Alison are pressured to leave by Clayton, as a result of Lawrence's divorce, leading to Sidney's promotion. Sidney works hard, writing to please others rather than to criticize, and earns several more promotions within a short time, as well as gaining access to the highest celebrities and most exclusive social gatherings.
On the night before a prestigious film-awards ceremony, Sidney attends an informal party led by Sophie, and is pressured into surrendering his golden ring, which was a gift from his late mother. He regains his contempt for high society, and the next evening, as Sophie is approaching the stage to claim her award, he seizes her and takes back the ring, and also curses her, revealing that he was the one who killed her dog. In response, Sophie attacks Sidney, attracting negative attention and ruining his reputation. Nonetheless, Sidney, who has quit his job with Sharps, and feels a slight confusion concerning his life's direction, seeks out Alison, who by now has separated with Lawrence, and the two of them begin a relationship.

Cast

Due to the subject matter of the film, a number of well known faces appear in archive footage, including Ricky Gervais, Kate Winslet, and Daniel Craig.

Production

How to Lose Friends & Alienate People is an independent film, and was described as "a testosterone-laced Devil Wears Prada." The film was produced by Number 9 Films.
In 2006, Simon Pegg was announced as the lead, Kirsten Dunst was revealed to appear in the film in late April 2007, and in May 2007, Jeff Bridges and Gillian Anderson were added. Toby Young, who wrote the memoir, was banned from the set at the request of Kirsten Dunst after she overheard him providing feedback to a producer on her performance in a particular scene.
He does appear in the film though, with a brief cameo in the background of a party scene.
Metro Station's song "Shake It" and Phantom Planet's song "Do The Panic" were used in the trailer.

Reception

Box office

How to Lose Friends & Alienate People opened as one of the United Kingdom's number one films at the box office, taking the equivalent of US$7,055,425 during its run there. It took US$2,927,210 in Russia and US$1,963,356 in Australia. In the United States and Canada, the film grossed just US$2,778,242.
The total worldwide gross was about US$19 million, 40% less than the production budget.

Critical response

The film received predominantly negative reviews. According to the review aggregator website Rotten Tomatoes, 37% of critics have given the film a positive review based on 112 reviews, with an average rating of 4.99/10. The site's critics consensus reads, "A decent performance from Pegg in a disappointing film. Neither sharp nor satirical, Weide's adaptation relies too heavily on slapstick, and misses the point of the source material in the process." At Metacritic, the film has a weighted average score of 35 out of 100 based on 25 critics, indicating "generally unfavorable reviews". The Spectator called the film "fun," but noted that it "yaps around the ankles of its subject without ever moving in for a decent-sized, satisfying bite." On the other hand, The Sunday Times said the film "has more laughs than any British comedy to appear over the past decade."
In the United States, Roger Ebert of the Chicago Sun-Times gave it 3½ out of 4 stars, calling it "possibly the best movie that could be made about Toby Young that isn't rated NC-17."