Construction of the line to Hunstanton coincided with the rising popularity of north-west Norfolk as a destination for holidaymakers who were arriving in large numbers. Hunstanton was promoted as a seaside resort by Henry Styleman Le Strange, lord of the manor and principal landowner, who gifted land and money towards the line's construction. The station had two long island platforms which could take excursion trains with up to a thousand people aboard, and its seafront location meant that passengers were discharged directly on to the promenade and pier. Long-stay holidaymakers came and left on Saturdays, whilst day-trippers generally came on Sundays in a constant stream of trains at ten-minute intervals. Many stayed at the Sandringham Hotel which was situated at the end of the platforms. The single-track line into Hunstanton ran almost straight into the station, with beach huts and bungalows on the seaward side and rolling hills on the other. Nearer the seafront the line crossed South Beach Road on the level, before entering the station whose twin island platforms, covered by Great Eastern flat-topped canopies, diverged in a roughly triangular arrangement. As well as its four main terminal roads, there were five goods sidings to the east of the platforms which served as carriage sidings at the height of the summer season. The sidings converged into a single headshunt which led southwards to Hunstanton Gas Works. A long siding on the eastern side of the station served cattle docks and an end-loading bay. Having reached its peak in the mid-1950s, passenger numbers declined. Most through services from Liverpool Street station were withdrawn from 1959, leaving Hunstanton with a mainly DMU service to and from King's Lynn. By 1966, services to London had been reduced to one working on weekdays and two up and one down on summer Saturdays. Although the line did not figure in the Beeching Report, the line became uneconomic and efforts were made by British Rail to reduce the losses made by the line with the implementation of the "basic railway" concept, whereby stations became unstaffed, signal boxes were closed and from 2 March 1967 the line was singled. At Hunstanton, the removal of most of the sidings and stabling facilities meant that through-locomotive excursion trains could no longer be run. As fewer and fewer passengers were using the line, British Rail announced that the line was losing £40,000 per year and would close from Monday 5 May 1969. The last train ran at 9.05pm on Saturday 3 May from King's Lynn packed with around 250 passengers and a similar number waiting at Hunstanton to mark the occasion.
Present day
The station site is now a car and coach park. The former coal shed, the only remaining trace of the railway, converted into an art gallery with help from West Norfolk Council opened in May 2008. The first exhibition celebrated the King's Lynn to Hunstanton railway line with a display of memorabilia and photographs. The Sandringham Hotel, commandeered by the War Office during the Second World War, was purchased by Hunstanton Urban District Council in 1950 for use as offices; it was demolished in April 1967. The "Hunstanton Masterplan", a report commissioned by West Norfolk Council to examine the options for regenerating the town, was published in September 2008. Prepared by Building Design Partnership, it considered reopening the line from King's Lynn, but rejected the idea on the basis that some trackbed has been lost to residential development, the costs of construction would be substantial, and there was no guarantee that the line would be financially viable. The study recommended the improvement of bus services between the towns. In January 2018, it was proposed that a new station, "Hunstanton Parkway", be opened on the eastern edge of the town and the line to the resort reinstated. In January 2019, Campaign for Better Transport released a report in which the line to Hunstanton was listed as "Priority 2" for reopening..
