Jack Link's Beef Jerky


Jack Link's Beef Jerky is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986. Jack thought of the idea to make jerky while hunting with his family. He used his great-grandfather's Old World recipes. They are known for their "Messin' with Sasquatch" ads.
In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; Underwood, Iowa and Bellevue, Nebraska; and its marketing office in Minneapolis.
On April 1, 2014, Jack Link's acquired Unilever's meat snack division in an attempt to expand its consumer base all throughout Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.
In 2019 Jack Links acquired the Golden Island brand from Tyson Foods, Inc.

Advertising

In 2013, they signed a sponsorship deal with the Seattle Mariners.
Also in 2013, Jack Link's Jerky appeared in mid-credits scenes in Season 1 of the Hulu animated show The Awesomes.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." This new logo was designed by Davis Design of Mississauga, Ontario.
In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".
In 2017, Jack Link's extended its popular "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.
The company also allows consumers to learn exactly what they are eating. Proteins are a major component of their jerky. By explaining the effects of proteins on the body, and by having nutritionist, Christina Meyer-Jax, overviewing the health contributions of jerky, Jack Link's is able to appeal to a wider audience.
, the company sells apparel in their online store.