John Burr Williams was an American economist, recognized as an important figure in the field of fundamental analysis, and for his analysis of stock prices as reflecting their "intrinsic value". He is best known for his 1938 text The Theory ofInvestment Value, based on his Ph.D. thesis, in which he articulated the theory of discounted cash flow based valuation, and in particular, dividend based valuation.
Williams was among the first to challenge the "casino" view that economists held of financial markets and asset pricing—where prices are determined largely by expectations and counter-expectations of capital gains . He argued that financial markets are, instead, "markets", properly speaking, and that prices should therefore reflect an asset's intrinsic value. In so doing, he changed the focus from the time series of the market to the underlying components of asset value. Rather than forecasting stock prices directly, Williams emphasized future corporate earnings and dividends. Developing this idea, Williams proposed that the value of an asset should be calculated using “evaluation by the rule of present worth”. Thus, for a common stock, the intrinsic, long-term worth is the present value of its future net cash flows—in the form of dividend distributions and selling price. Under conditions of certainty, the value of a stock is, therefore, the discounted value of all its future dividends; see Gordon model. While Williams did not originate the idea of present value, he substantiated the concept of discounted cash flow valuation and is generally regarded as having developed the basis for the dividend discount model. Through his approach to modelling and forecasting cash flows—which he called “algebraic budgeting”—Williams was also a pioneer of the pro forma modeling of financial statements. Here, Williams provides an early discussion of industry lifecycle. Today, “evaluation by the rule of present worth”, applied in conjunction with an asset appropriate discount rate — usually derived using the capital asset pricing model, or the arbitrage pricing theory — is probably the most widely used stock valuation method amongst institutional investors; see List of valuation topics. Williams also anticipated the Modigliani–Miller theorem. In presenting the "Law of the Conservation of Investment Value", he argued that since the value of an enterprise is the "present worth" of all its future distributions — whether interest or dividends — it "in no depends on what the company's capitalization is". Modigliani and Miller show that Williams, however, had not actually proved this law, as he had not made it clear how an arbitrage opportunity would arise if his Law were to fail.
Publications
The Theory of Investment Value. Harvard University Press 1938; 1997 reprint, Fraser Publishing.