KRFE is a radio station licensed to Lubbock, Texas broadcasting on 580 AM and 95.9 FM. The station airs a News/Talk format. It dropped its long-time format of easy listening and pop music on October 24, 2016. Local hosts include Wade Wilkes, Jim Stewart and Paul McArthur- the "Caprock Patriot". KRFE previously used the call signs KDAV, KRLB and KJBX. Previous formats included full-service Country, Pop, ABC Stardust, R&B/Rap, Hot A/C, and a hybrid of Easy Listening Music. In 1953, KDAV was a 500 watt daytimer on 580 kHz. Studios, transmitters and towers have always been near 66th and Quirt Avenue. That station was founded by Dave Elmore, David Worley and David Pinkston. KDAV 580 became KRLB in 1979. It added an FM at 99.5. Ownership of this station changed many times over the decades, various partners came and went. In 1975, 49% of the station was sold to "Mexican American Services, Inc" for 60,000 dollars. A couple of years later the other 51% was sold for another 60,000 dollars. The former 99.5 KWGO, now KQBR, was sold to KRLB, Inc in 1980 for 380,000 dollars. In 1983 KRLB Inc. was sold to Ken Dowe. Dowe owned several stations throughout Texas, and had made himself a name in radio during 20 years with Gordon McClendon's KLIF 1190 in Dallas. Dowe continued co-ownership of KRLB AM/FM until the mid '90s when it was sold to South Plains Broadcasting through a bankruptcy auction. At that time South Plains Broadcasting had no interest in retaining AM 580 and would sell the station back to "Big" Ed Wilkes and Paul Beane. Wade Wilkes is the current owner of KRFE AM Inc. KRFE's building was expanded in the early 80s. The original KDAV building is in the center of the newer construction. The area includes the original 1950s era transmitter. KRFE is a designated Buddy Holly Site as recognized by the City of Lubbock. Jay Leeson hosted KRFE's local afternoon drive talk show in two separate stints, the last one ending on March 29, 2019. Previous afternoon show hosts for KRFE in the 2000s and 2010s included: Armando Gonzales & Ysidro Gutierrez, former Lubbock City CouncilmanTodd Klein & Lance Cansino, and Kelly Plasker. In November 2019, Paul McArthur commenced hosting KRFE's local afternoon show, weekdays from 5pm-6pm. In late February 2020, KRFE began simulcasting on 95.9 FM; a 99-watt FM translator, licensed as K240FA-FX.
