Luv'


Luv' were a Dutch girl group that scored a string of hit records in Continental Europe as well as South Africa, Rhodesia, Australia, New Zealand, Canada and Mexico in the late 1970s and early 1980s. The original members were Patty Brard, José Hoebee and Marga Scheide. In 1979, Luv' was 'Holland's best export act' and thus received the 'Conamus Export Prize'.
The band sold more than seven million records worldwide. Among their greatest hits were: "U.O.Me ", "You're the Greatest Lover", "Trojan Horse", "Casanova" and "Ooh, Yes I Do". The formation went through line-up changes and the original singers reunited several times. They gave a farewell performance on August 11, 2012 in Spaarnwoude at the Dutch Valley Festival. Two members of the pop act have had a successful solo career in their homeland: Patty as a TV personality and José as a vocalist. In 2016, Marga, José and Ria Thielsch decided to relaunch Luv'. In July 2017, the ladies celebrated their 40th anniversary. On January 4, 2019, the group announced another line-up change in De Telegraaf: media personality Chimène van Oosterhout replaced Ria Thielsch. The renewed trio released a Latin pop-reggaeton single entitled With Him Tonight in July 2019, twenty-five years after their last album All You Need Is Luv'. On February 7th, 2020, the group's management informed that Luv' stopped all their activities due to José's ill health.

Biography

Formation

In 1976, record producers, Hans van Hemert and Piet Souer, assisted by manager Han Meijer, twenty years before the Spice Girls phenomenon, decided to form a girl group, inspired by the German disco trio Silver Convention. They had already recorded the music of a self-penned track and were looking for singers. They recruited three women:
After the singles "My Man" and Dream, Dream in 1977, Van Hemert was commissioned by VPRO television to write the theme song for the Wim T. Schippers-written TV series Het is weer zo laat!, a spin-off from Van Oekel's Discohoek. With the help from Souer, he composed "U.O.Me " which was recorded by the girls. Moreover, Luv's appearance performing the song on this TV show during the opening credit was a great publicity stunt. It became an instant hit in the Netherlands and Flanders .

1978–1981: International career

The "You're the Greatest Lover" single was their international breakthrough in 1978 and sold one million copies. Apart from their homeland, Luv' entered the music charts in Belgium, France, Germany, Austria, Switzerland, Denmark, South Africa, Australia, New Zealand, Canada and Mexico. The follow-up singles were also successful. Their albums were big selling records.
In 1978-1979, Luv' was 'Holland's best export act' and received for their entire oeuvre the Export award from Conamus, a foundation dedicated to the promotion and support of Dutch music abroad.
In Germany, the trio was often invited on two popular TV programs: Disco and Musikladen.
"You're the Greatest Lover" was also used for the soundtrack of an episode of Derrick TV series. Two decades later, a dance music oriented cover version of this track by Loona renamed "Latino Lover" was a hit single in German speaking countries.
Some tracks were recorded in Spanish. "Eres Mi Mejor Amante" was a minor hit in Spain and "Si, Que Si" reached the gold status in Mexico.
Their songs were also popular behind the Iron Curtain, especially in East Germany, Poland and Hungary. However, records distribution was limited in the Eastern Bloc. Sales were indeed difficult to evaluate in this part of the world.
In 1979, the three singers, their producers and their new manager changed their strategy for better opportunities. That's why, they founded a limited company, Interluv'/Luv' BV, to control every aspect of their career. They chose a new publisher and a new record company. After a deal with Philips Records, they signed a 750.000 Dutch guilder contract with CNR, a Dutch label affiliated to Carrere Records, a French company.
Soon after the release of the "One More Little Kissie" single, Patty Brard left the band in August 1980. She was replaced by a model and limbo dancer from the Ricardo and The Flames revue, Ria Thielsch born on August 25. 1951 in Manokwari, New Guinea. Ria was officially introduced to the public when the "My Number One" single and the Forever Yours album were released in the fall of 1980. These records sold well in the Netherlands and Belgium. Luv' was supposed to take part in the Yamaha Music Festival in November 1980 with the song "Be My Lover Tonight". Instead of it, Luv' cancelled their participation to this competition and preferred to perform on the Musikladen TV show in Germany.

1981: Break-up

In March 1981, the girls and their team announced their break-up at the time they had planned to promote their recordings in new territories. To the public's great surprise, the group made a farewell performance on July 22, 1981 on the Nederland Muziekland show on Veronica by singing "Tingalingaling". This final broadcast was filmed in Spakenburg. Luv' also appeared at the Efteling theme park during Hitkrant's Zomerspelen. They were expected to sing at a UNICEF gala in Greece but their participation in this show was called off. Then the compilation album Goodbye Luv' came out.

Comebacks

1988: Samen

In 1988, the original line-up was reunited for a Dutch TV charity show hosted by Mies Bouwman. Luv' later planned to record a comeback album. The British producers Stock, Aitken & Waterman were said to produce this opus. However, it never happened.
Then, José and Patty didn't want to belong to the band anymore.

1989–1992: New formula

and two other singers, Diana van Berlo and Michelle Gold recorded as Luv' a single which reached the 22nd position on the Dutch charts and the 28th position on the Flemish charts in the autumn of 1989. Moreover, the trio was involved with other Dutch girl groups in the 'All Stars' project to help Third World children with the "Star Maker" single.
In 1990, Michelle Gold was replaced by another vocalist, Carina Lemoine. During the Gulf War, Luv' performed in Dubai to support the Dutch troops. The formation disbanded in 1992.

1993–1996: ''Luv' Gold''

Because of the 1970s revival due to the success of ABBA and Boney M compilations, the original Luv' girls got together. An anthology CD and a medley single were released in 1993 and peaked respectively at #14 and #23 on the Dutch charts. The ladies went on tour in the Netherlands, Belgium, Germany and Denmark.
Then their last studio album All You Need Is Luv' was issued by an independent label and only available in Kruidvat. It failed to enter the hit lists. They performed from time to time and broke up again in 1996.

2005-2012: ''Back in Luv'''

In 2003, a double CD compilation, 25 Jaar Na Waldolala, was released by Universal Music Netherlands to celebrate their 25th anniversary. This Greatest hits album featured bonus tracks: Spanish versions of four hit singles as well as José and Marga's solo recordings.
In 2005, Luv' made a surprise performance at the 60th birthday of Hans van Hemert. One year later, a reality TV show about their comeback was broadcast on RTL 5 and on VTM. A DVD and a Box set Completely in Luv' with bonus tracks and remixes came out. On May 26, 27 and 28th 2006, Luv' and Bobby Farrell were the guest stars during three big shows of De Toppers at the Amsterdam Arena. Until 2008, they had a hectic schedule. They often performed on TV and were booked for live performances.
In the later years, concerts were sporadic mainly due to the fact that Patty Brard was a busy TV personality. In the 2000s and early 2010s, Luv' was one of the few manufactured bands of the disco and dance era to be on stage with the original line-up. Marga announced in a radio interview on NOS their definitive break-up in March 2012. They gave their final performance on August 11, 2012 in Spaarnwoude at the Dutch Valley Festival.

2015-2018: Resurrection

In May 2015, the 1980-1981 line-up of Luv' took part in the release party of a photo book The Story of Luv at the Wisseloord Studios in Hilversum. Dutch illusionist Hans Klok attended this event. Patty Brard was opposed to this project. The publication was eventually banned due to copyright issues.
In March 2016, Marga and José announced another comeback of Luv' in De Telegraaf. Patty was not involved in this comeback and was replaced by Ria Thielsch. Luv' intended to go on tour and record a new repertoire produced by Juan Cristóbal Losada. On October 1, 2016, they performed at the Studio 54 party at the Sportpaleis in Antwerp, Belgium with Earth, Wind & Fire experience feat. Al MacKay, Jocelyn Brown and Kate Ryan. In July 2017, they celebrated their 40th anniversary with fans in Best.

2019: A surprising line-up change

On January 4th, 2019, the group announced an unexpected line-up change in De Telegraaf: media personality Chimène van Oosterhout replaced Ria Thielsch. In July 2019, Luv' released a Latin pop-reggaeton single entitled With Him Tonight with Latin Grammy-nominated producers Keith Morrison and Manuel Garrido-Lecca.

2020: Luv's end

On February 7, 2020, Luv' informed the media and the public about the interruption of their activities.

Record deals

Luv' was inspired by ABBA that had deals with various record companies to control the distribution of their records.
The female pop act had a contract with Philips Records/Phonogram from 1977 to 1979. Afterwards, the trio signed a 750.000 Dutch Guilder record deal with CNR, a label affiliated to Carrere Records. This contract was considered by the newspaper De Telegraaf as "the show business transfer of the year".
As they changed their label, the girls also changed their publishing company. Their first publisher was Banananas Music during their Phonogram years and their second one was Roba Musik Verlag during their CNR/Carrere periode.
Phonogram and CNR licensed the rights for their records to various labels around the world. For example, Luv's records were released by Private Stock Records in the UK, by Carrere Records in German speaking countries, by WEA in Japan, by West and Meteor labels in Turkey or by Discos Musart in Mexico. There were eighty seven record pressings in about forty countries.
In 1979, the three singers, their producers and their manager founded a limited company to control every aspect of their career. Two years later, as the formation disbanded, it ended its legal obligations.
When Marga Scheide formed a new Luv’ trio with two new members and without the original producers, she signed a deal with High Fashion Records/Dureco to release in 1989 a mini-album, For You, which included the moderate hit, "Welcome to My Party") and later another contract with RCA/BMG for the Sincerely Yours album.
In 1993, when the original line-up was reunited, the vocalists had a new deal with Arcade Records for the release of the Luv' Gold compilation which entered the album charts in the Netherlands.
Then, they recorded their last studio album All You Need Is Luv, issued by an independent label and only available in Kruidvat, a Dutch chain of drugstores.
Luv’s back catalogue currently belongs to Hans van Hemert Productions and Universal Music Netherlands which released compilations like 25 Jaar Na Waldolala and Completely in Luv.

Line-ups

Members

Awards and certifications