Māori Language Week
Māori Language Week is a government-sponsored initiative intended to encourage New Zealanders to promote the use of the Māori language, which, along with New Zealand Sign Language, is an official language of the country. Māori Language Week is part of a broader revival of the Māori language.
It has been celebrated since 1975 and is currently spearheaded by Te Puni Kōkiri and the Māori Language Commission, with many organizations including schools, libraries, and government departments participating.
On August 2, 2015, to celebrate Māori Language Week, the Black Caps played under the name of Aotearoa for their first match against Zimbabwe.
2019
During Māori Language Week 2019, it was reported in New Zealand media that even kaumātua were learning te reo. It was also reported that more than one fifth of book sales during that week were Māori.Dates and themes
| Year | Dates | Theme |
| 2004 | 26 July–1 August | “Give it a go − kôrero Mâori” |
| 2005 | 25 July–31 July | |
| 2006 | 24 July–30 July | “Kia kaha ake! Give it a go” |
| 2007 | –29 July | Tapoi |
| 2008 | –27 July | "Te Reo i te Kāinga" |
| 2009 | –2 August | "Te Reo i te Hapori" |
| 2010 | –1 August | "Te Mahi Kai" |
| 2011 | –10 July | "Manaakitanga" |
| 2012 | –29 July | "Arohatia te reo" |
| 2013 | –7 July | "Ngā ingoa Māori" |
| 2014 | –27 July | "Te kupu o te wiki" |
| 2015 | –2 August | "Whāngaia te reo " |
| 2016 | –10 July | "Ākina te reo" |
| 2017 | 11 September–17 September | "Kia ora te reo Māori" |
| 2018 | 10 September–16 September | "Kia Kaha te Reo Māori" |
| 2019 | 9 September–15 September | Same as 2018 - "Kia Kaha te Reo Māori" |
| 2020 | 14 September–20 September | Same as 2019 - "Kia Kaha te Reo Māori" |