MOR Philippines


MOR is a national brand of FM radio stations operated by media conglomerate ABS-CBN. MOR stations primarily plays contemporary MOR and OPM music, as well as radio drama and talk content. MOR started in 2001 as the FM brand of ABS-CBN Regional, and operates 15 stations in the Philippines.

History and background

MOR was launched on July 14, 2001 in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia, which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM as the network's flagship station and effectively made MOR a truly national brand.
In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound." The MOR Philippines relaunch will be by phases which began on August 11.
On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.
On May 5, 2020, due to the cease and desist order issued by the National Telecommunications Commission, all MOR stations have suspended their broadcasting activities, together with all ABS-CBN, S+A, and Radyo Patrol stations across the country at exactly 7:52pm after TV Patrol.
On July 16, 2020, Czarina Balba, famously known as DJ Chacha, revealed that MOR is ceasing operations on August 30, 2020.

Network programming

Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.
MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.
MOR Philippines also aired on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.

National brands

BrandingCallsignFrequencyPower Location
MOR 101.9 My Number One and Only Radio For Life! ManilaDWRR-FM101.9 MHz22.5 kWMega Manila
MOR 95.5 My Only Radio Ditoy Latta! LaoagDWEL-FM95.5 MHz5 kWLaoag
MOR 94.3 My Only Radio Araratan! DagupanDWEC-FM94.3 MHz10 kWDagupan
MOR 103.1 My Only Radio Dayta Ah! BaguioDZRR-FM103.1 MHz5 kWBaguio
MOR 91.3 My Only Radio For Life! IsabelaDWBA-FM91.3 MHz5 kWSantiago, Isabela
MOR 99.7 My Only Radio For Life! EspañolaDYEA-FM99.7 MHz5 kWSofronio Española, Palawan
MOR 99.9 My Only Radio Sikat! Puerto PrincesaDYCU-FM99.9 MHz5 kWPuerto Princesa, Palawan
MOR 93.5 My Only Radio Yan ang MORe! NagaDWAC-FM93.5 MHz10 kWNaga, Camarines Sur
MOR 93.9 My Only Radio Pirmi Na! LegazpiDWRD-FM93.9 MHz5 kWLegazpi, Albay
MOR 91.1 My Only Radio Abaw Pwerte! IloiloDYMC-FM91.1 MHz10 kWIloilo City
MOR 101.5 My Only Radio Sikat! BacolodDYOO-FM101.5 MHz10 kWBacolod
MOR 97.1 My Only Radio Lupig Sila! CebuDYLS-FM97.1 MHz20 kWMetro Cebu
MOR 94.3 My Only Radio Sikat! TaclobanDYTC-FM94.3 MHz10 kWTacloban
MOR 91.9 My Only Radio Chuy Kay' Bai! Cagayan de OroDXEC-FM91.9 MHz10 kWCagayan de Oro
MOR 101.1 My Only Radio OK Kaayo! DavaoDXRR-FM101.1 MHz10 kWMetro Davao
MOR 92.7 My Only Radio For Life! General SantosDXBC-FM92.7 MHz10 kWGeneral Santos
MOR 95.1 My Only Radio For Life! CotabatoDXPS-FM95.1 MHz10 kWCotabato City
MOR 98.7 My Only Radio Nah Ese Vale! ZamboangaDXFH-FM98.7 MHz10 kWZamboanga City

Note:
Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English.
On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang. The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.
On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations.