Among the countries of North Africa, Morocco is considered to have the best natural potential for producing quality wines, due to its high mountains and cooling influence of the Atlantic, as these factors offset the risk of having too hot vineyards. An important exporter of wine in the colonial era before 1956, the Moroccan wine industry is experiencing a revival and expansion since the 1990s due to influx of foreign investments.
History
Viticulture in the region of today's Morocco is believed to have been introduced by Phoenician settlers, and was definitely established in the era of Ancient Rome. Large-scale viticulture was introduced into Morocco by French colonists, just as it was to the neighboring country of Algeria. However, the quantities of Moroccan wine produced was never nearly as high as that of Algerian wine. At the time of the country's independence in 1956, there was. Although much of the French expertise left when Morocco became independent, the wine trade continued to be significant into the 1960s, until EEC introduced quotas in 1967 which led to significant reductions in the previous export to the EEC countries. Under a combination of restricted access to the traditional market, and competition from overproduction in other Mediterranean countries, much of the wine production became uneconomical, and a significant portion of Morocco's vineyards were grubbed up and replaced with other crops. In the period 1973–1984, the vast majority of the vineyards were also taken over by the Moroccan state. The state introduced measures such as fixed prices for grapes, irrespective of quality, which were not compatible with regaining competitiveness, and generally handled its vineyard very poorly. In the early 1990s, there were of vineyards in Morocco, of which were planted with vines for wine production, and of these vineyards, more than half had old or diseased vines of low productivity. In the 1990s, during the rule of Hassan II of Morocco, the Moroccan wine production started to improve due to foreign investment and know-how. This was achieved by offering foreign wine companies the possibility for long-term lease of vineyards from the state agricultural company SODEA. Several large Bordeaux-based wine companies, including Groupe Castel, William Pitters and Taillan, entered into such partnerships, which have been successful in reviving the Moroccan wine industry. As an example, the Castel brand Boulaouane was the best-selling foreign wine in France as of 2005, and the vineyard area had expanded to in the early 2000s. Some smaller investors, more oriented toward higher quality wines than the high-volume market, have later followed.
Production and consumption
Wine production reached its peak under the French occupation with an output of more than 3 million hectoliters in the 1950s. After a major decline, interest and production increased again, currently standing at about 400,000 hectolitres. Thus, Morocco has become the second biggest producer of wine in the Arab world, after Algeria. The industry employs up to 20,000 people. Most of the wine is consumed within the country, but better wines are exported as well, primarily to France. Moroccan law does not prohibit the production of beer and alcohol, but only their sale to Muslim customers. Wine can be purchased in supermarkets and some restaurants, often those that cater to tourists and visitors. Alcohol is not generally available during Islamic festivals including Ramadan, except in some outlets aimed primarily at non-Muslims.
Morocco is divided into five wine regions. Within these wine regions are a total of 14 areas with Appellation d'Origine Garantie status. In 2001, a single Appelation d'Origine Contrôlée was created, Côteaux de l'Atlas 1er cru. In 2009, the first estate with a Château name, Château Roslane, was approved. The five wine regions, and their associated appellations, are:
