MyFitnessPal


MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to motivate users. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database.
In February 2015, Under Armour acquired MyFitnessPal.

History

In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.
On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. MyFitnessPal had 80 million users at the time.
On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.

Security breach

On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers and government identifiers. Under Armour was notified of the breach on the week of 19–25 March and learned that the leak happened sometime in February. The affected users were notified via e-mail and in-app notifications. All MyFitnessPal users were required to change their passwords.