National Welsh Omnibus Services


National Welsh Omnibus Services was a bus company which operated in south-east Wales and in the Forest of Dean area of Gloucestershire from 1978 to 1992. It used the trading name National Welsh and its Welsh equivalent Cymru Cenedlaethol.

History

National Welsh had its origins in the Western Welsh Omnibus Company, formed in 1929 as a subsidiary of British Electric Traction. The Great Western Railway transferred its bus services in South and West Wales to the company and took a financial interest, hence the name. The railway interest passed to the British Transport Commission in 1948, but Western Welsh was not fully nationalised until 1967 when BET sold its bus interests to the Transport Holding Company. The company passed to the National Bus Company in 1969.
In 1970 and 1971, the NBC transferred Western Welsh's operations west of Bridgend to its subsidiaries South Wales Transport and Crosville. In return Western Welsh took over the operations of Rhondda Transport.
On 17 April 1978, the National Bus Company transferred the operations of its subsidiary Red & White Services to Western Welsh and renamed the merged company National Welsh/Cymru Cenedlaethol. The company's area of operations thus became South-East Wales and the Forest of Dean area of Gloucestershire.
In 1987, National Welsh was sold to its management, which struggled to make a profit. In January 1991, the Eastern Division of National Welsh, which included depots in Cwmbran, Crosskeys, Brynmawr and Chepstow, was sold to Western Travel Group. Western Travel renamed this division, Red & White Services Ltd. The Company traded as Red & White and introduced a livery similar to National Welsh, but with a grey band instead of green.

Bustler

From 1986 to 1992, Bustler was the registered service name and brand used by National Welsh for a large fleet of minibuses in a chrome yellow livery, featuring blue, red and white stripes. Its key marker was the use of the stripes like wedding ribbons on the front bonnet. The van chassis were initially Iveco Daily, Freight Rover Sherpa and Ford Transits with conversions by Dormobile and Carlyle. Whilst comfort was not their strong point, the five- to ten-minute frequencies transformed patronage levels in the towns of Aberdare, Barry, Bridgend, Cwmbran, Ebbw Vale, Penarth, Pontypridd, Porth, and Tredegar. They were even seen in Newport and Cardiff. Five blue Bustlers were introduced in Pontypridd when the council run Taff-Ely operations were taken over. Bustlers also covered much of the Rhymney Valley when Inter-Valley Link Ltd operations went into receivership.
Bustlers also entered Merthyr Tydfil in a big way causing a financial crisis for MTT, the privatised council bus service. All the Merthyr Tydfil Transport bus drivers resigned en masse and joined National Welsh as a block Bustler team. With minibuses being a cheaper form of bus operation, Bustlers were seen on tendered services in places like Monmouth and on two routes in Bristol for a time.
The minibus catered for a commercial need at the time when many other privatised bus companies saw it as a way of maintaining market dominance and giving something the public wanted - a high frequency service without the need to consult a timetable. Problems occurred as passenger demand outstripped supply on a number of routes, and many of the vehicles did not last their pay-back period. None of the 500 odd Bustlers minibuses allowed wheelchair access and their nickname, by their detractors, summed them up as "bread vans with seats". However, in their yellow livery, the slogan of the time ran true - "Bustler - the brighter way to travel".
The Bustler name was also used by a former London Country Bus Services operation following privatisation, but the company agreed to remove the name within two years at the formal insistence of National Welsh.
The Bustler name is now used for a paratransit service in Woking.

Insolvency and subsequent history

In early 1992 National Welsh, now without its Eastern Division, was placed into receivership - the main example of a failed bus privatisation. Upon the appointment of the Receivers, there was a widespread registration of nearly all National Welsh's routes, and this could have been a contributing factor for a buyer not being found for the business. Subsequently, the company's depots were closed or sold:
On the demise of National Welsh, the name Bustler quickly vanished from the roads of South Wales.
Stagecoach subsequently split the operations: the Welsh operations became part of Stagecoach in South Wales, and the Forest of Dean operations became Stagecoach in Wye and Dean, part of Stagecoach West.