Nebojša Čović is a Serbian businessman, basketballexecutive, and former politician. He currently serves as the president for Crvena zvezda.
Early years and education
Čović was born in Belgrade, PR Serbia, FPR Yugoslavia, and graduated from the University of Belgrade's Faculty of Mechanical Engineering. In 2000, he obtained his PhD at the same university.
;FMP Železnik In 1991 Čović became involved with Serbian basketball clubKK ILR Železnik, a dormant sports collective for the workers of state-owned Ivo Lola Ribar metallurgical factory. Inactive since 1986, the club got revived by Čović under the auspices of his privately-owned metal products factory Fabrika metalnih proizvoda AD and renamed FMP Železnik. Under his guidance and ownership, the club grew into one of the top teams in Serbia and FR Yugoslavia, developing a reputation for player development and quality work with younger categories. By 1993, the club got its own basketball facility – the 2,000-seat Železnik Hall that served as its home arena form then on. Climbing rapidly up the basketball pyramid in FR Yugoslavia, FMP began the 1994–95 season in the Second Federal League, winning promotion to the country's top basketball competition for the following 1995–96 season. In 1998, Čović brought former Yugoslav national team player Ratko Radovanovićon board as the club's sporting director. Radovanović soon became synonymous with the emerging club, making player personnel decisions and running its day-to-day operations. Čović's son Filip later played as point guard for the club. ;Yugoslav Basketball Federation In late 1995, while simultaneously performing the city of Belgrade mayoral job as well as Serbian National Assembly MP duties, Čović became president of the Yugoslav Basketball Federation, succeeding Veselin "Vesko" Barović in the job. In addition to Čović's political connections through SPS, the rapid success of his club FMP Železnik that was about to start competing in the country's top league that season after multiple promotions was the best possible recommendation for the job. At the time when Čović came on board to lead the federation, FR Yugoslavia national team led by Duda Ivković were the reigning European champions, having returned to international competition following a four-year exile due to the UN embargo. Ivković soon stepped down and his assistant Željko Obradović took over the national team head coaching job. The national team had a great run at the 1996 Summer Olympics in Atlanta, reaching the final against the American Dream Team composed of NBA players. In early 1997, soon after Čović's fall from grace in SPS, he was removed from the KSJ job as well.