New Century Theatre
The New Century Theatre was a legitimate Broadway theatre located at 932 Seventh Avenue at West 58th Street in midtown Manhattan.
The house, which seated 1,700, was designed by architect Herbert J. Krapp for the Shuberts, who originally named it Jolson's 59th Street Theatre after Al Jolson, who opened the venue with Bombo, a Sigmund Romberg musical on October 6, 1921. Two years later, it hosted the American premiere of Konstantin Stanislavski's Moscow Art Theatre.
The theatre underwent several name changes over the next several years. As the Central Park Theatre, it was operated as a movie house. It then became the Shakespeare Theatre, the Molly Picon Theatre, the Venice Theatre, and twice reverted to Jolson Theatre, honoring Jolson, before finally being refurbished and reopened as the New Century on April 8, 1944.
Its place in theatrical history was established in 1937 when Orson Welles and his Federal Theatre Project troupe marched their production of The Cradle Will Rock into what was then called the Venice Theatre and performed the musical from seats in the audience in defiance of Actors Equity.
In the late 1940s and early 1950s, NBC used the New Century for live television programs performed before a studio audience. The theatre was shuttered in 1954 and demolished in 1962.Notable productions
