New Hormones


New Hormones was a Manchester independent record label founded by Buzzcocks and manager Richard Boon. It was the first independent punk rock label in the UK.

History

Beginnings

The label's first release was Buzzcocks' Spiral Scratch , which was the second self-released punk record ever, and the third English punk single. The band had to borrow £500 from their friends and families to pay for the record's production and manufacture. The EP quickly sold out its initial run of 1,000 copies, and went on to sell 16,000 copies, initially only by mail order, but also eventually with the help of the Manchester branch of music chain store Virgin, whose manager took some copies and persuaded other regional branch managers to follow suit. When re-released it reached 31 on the UK Singles Chart. After this, the band planned to release another EP, titled Love Bites, through the label however when drummer John Maher decided that after graduating he was not going to get a day job and instead play in Buzzcocks for a living they decided to sign to a major label, United Artists.
After the release of Spiral Scratch, several bands planned to release music through New Hormones however for various reasons did not, this includes The Fall, New Hormones paid for the recording session however they could not afford to release what would become Bingo-Master's Break-Out! EP; Boon put it "I would have put out if I’d had the money. I paid for the tapes. Martin Hannett did a shoddy job and things were getting very difficult. I gave Kay Carroll the tapes, she placed them with Step Forward." Both Cabaret Voltaire, and Gang of Four sent tapes to New Hormones however those too could not be released due to lack of money; he did however invite them to open for Buzzcocks at the London release party of Another Music in a Different Kitchen. Cabaret Voltaire later released music through Factory Records, Industrial Records and Rough Trade, while Gang Of Four signed to Fast Product and eventually EMI. Although Buzzcocks left and the label couldn't afford to release other records, it still existed, run mainly by Richard Boon and made its second release in late 1977; it was not even a record, it was a booklet of collages by Linder Sterling and Jon Savage titled The Secret Public.

Productive period

After that New Hormones did not release anything for more than two years, then in early 1980, after Buzzcocks became less of a serious commitment, and Boon found he had much more money and spare time, and so New Hormones started releasing music again. Over the next two years it released 21 records and three cassettes. Unfortunately, New Hormones could not escape the shadow cast on them and other Manchester independents by Factory Records, "Factory was the hip Manchester label in everyone’s mind so we were always fighting that a bit especially with press, which was so important then," said Pete Wright, who managed Dislocation Dance and later helped run New Hormones, since Spiral Scratch music had changed, many Manchester bands had gone from three-chord punk, to a more experimental Post-punk sound, Factory already had a roster including Joy Division, A Certain Ratio, The Durutti Column and Orchestral Manoeuvres in the Dark. New Hormones did however manage to sign a few bands including Ludus, The Tiller Boys, Eric Random, and God's Gift, amongst others.

Death of New Hormones

In the early 1980s many independent record labels in England had a system of finding a large band that would score top 40 hits so that the label would have money to release more obscure material, as Boon put it "You have an artist who sells and makes enough money for you to do all the fringe peripheral stuff. Geoff could sell a load of Aztec Camera and sell 4,000 Robert Wyatt on the back of it. Daniel had Depeche, which meant Mute could put out Diamanda Galás. Tony had Joy Division.", after signing Buzzcocks to UA and lacking the means to release music by other hits, New Hormones could not find a similar success. Money was scarce, Ludus' Death Came Smiling failed to break even, and New Hormones teetered on bankruptcy constantly, and while it did have future plans, it ceased operation in late 1982, and in summer 1983 Boon went to work for Rough Trade, while distribution manager Peter Wright went on to Neutral Records in New York.
Another band that New Hormones had to turn down, this one later in the label's existence, was The Smiths. In late 1982, Morrissey, who was known around the Manchester music scene, came into New Hormones office asking if they would release "Hand in Glove". Boon realized that New Hormones would not have the money to release something of that magnitude and told him to talk to Rough Trade, which led to the band signing to that label.

The Beach Club

Boon and several others related to New Hormones founded a club, The Beach Club, to showcase "cult, weird films with cult, weird bands" said Boon. Eric Random, Sue Cooper, Lindsay Reade and Suzanne O’Hara. The club followed after the closure of several other Manchester clubs including The Electric Circus and The Factory. The club opened in April 1980 and was on Newgate Street in Shudehill an area that was at the time filled mostly with abandoned building and porn shops, the club was previously a gay bar.
For Eric Random, "One of the reasons for starting The Beach Club was to do things like Certain Random Cabaret – entertaining with the films, but also mixing the groups together. Different combinations of people would play at certain times. They were all just little experiments really. Nothing was focused to anything in the future. They were one-off things." The club itself was not exactly a high end place, Dislocation Dance drummer, Dick Harrison said "It could have out-seeded the club in Blue Velvet." However, during its existence The Beach Club gave many shows including performances by several New Hormones acts along with Section 25, A Certain Ratio, U2 and the first performance of New Order on 29 July 1980.
The club was very short lived, it closed before 28 February 1981 when Melody Maker said " when attendance began to drop." The club would be an inspiration for The Haçienda. The location of the club was torn down and a parking garage built in its place. In hindsight Boon said "We didn’t give it a catalogue number, possibly a mistake,".

Other informations

The label's greatest sellers were: Buzzcocks' Spiral Scratch, Dislocation Dance's Rosemary and, Ludus' The Seduction. New Hormones also set up tours for bands on the label, one, titled I Like Shopping, featured Ludus, Dislocation Dance, The Diagram Brothers, Eric Random and the Mudhutters. None of the bands wanted to release a record with the ID Org13. The term Org originated with Org1 or orgone, a reference to Wilhelm Reich's theory on a universal life force.

Discography

Records

In 1981, New Hormones released a series of limited edition cassettes, each came with a booklet, badge, stickers and a sweatshirt offer.

Records