On May 18, 1981, the New York Native, then America's most influential gay newspaper, published the first newspaper report on the disease that became known as AIDS. Having heard of a very rare form of cancer that struck some gay men, Lawrence D. Mass, the paper's medical writer, called the Centers for Disease Control and Prevention and was advised that the rumors of a "gay cancer" were unfounded. He then wrote a story headlined: "Disease Rumors Largely Unfounded." Mass wrote: Next month, on June 5, 1981, the CDC published the world's first clinical report on what became AIDS in Morbidity and Mortality Weekly Report. On that same date, the CDC report was picked up and reported by the Los Angeles Times as the first mainstream newspaper coverage of the new disease. The New York Times followed suit on July 3, 1981. Although the Native covered the story almost three weeks prior, the June 5th date is often used as the first report of AIDS.
In 1983, Larry Kramer wrote a famous impassioned front page piece for the Native, entitled "1,112 and Counting", which was published on March 14, 1983. From a profile on Larry Kramer in the New Yorker, published in 2002: "...it was a five-thousand-word screed that accused nearly everyone connected with health care in America—officials at the Centers for Disease Control, in Atlanta, researchers at the National Institutes of Health, in Washington, doctors at Memorial Sloan-Kettering Cancer Center, in Manhattan, and local politicians —of refusing to acknowledge the implications of the nascent AIDS epidemic." In his piece, Kramer said: "If this article doesn't rouse you to anger, fury, rage and action, gay men may have no future on this Earth."
Controversy and demise
In a New York Times article on the demise of the New York Native, Charles Ortleb, the magazine's publisher and editor, said that he was shutting down due to financial problems, but he conceded that the paper failed largely due to its controversial AIDS coverage. After its initial and pioneering success in making the gay community aware of the AIDS crisis, the paper later became unpopular for promoting conspiracy theories about AIDS and its causes, including the claim that HIV did not cause AIDS. The gay activist groupACT UP boycotted the publication in the mid 1980s. While there was initially some support for the Native's criticism of the governmental and scientific response to the AIDS epidemic, it eroded as Ortleb and the paper endorsed increasingly unlikely alternatives to HIV as the cause of AIDS. The cultural critic and AIDS activist Douglas Crimp wrote in 1987 that "...rather than performing a political analysis of the ideology of science, Ortleb merely touts the crackpot theory of the week, championing whoever is the latest outcast from the world of academic and government research.", p. 101 The paper's circulation consequently fell from 20,000 in 1985 to 8,000 in 1996. Another contributing factor is that New York City, with an LGBT community that was often fractious and bitterly divided along gender, age and racial lines, has a long history of being a graveyard for gay publications. Those that have come and gone include Gaysweek, the New York City NewsQW, OutWeek, the New York Blade , and LGNY. All of these publications also had to compete with the Village Voice, a citywide weekly alternative newspaper that extensively covered the 1969 Stonewall Riots that are credited as the birth of the modern gay liberation movement, and had enjoyed a large LGBT readership ever since – although it had a reputation for having an anti-gay slant in the late 1950s and early 1960s prior to the Stonewall Riots. The Voice published an annual Gay Pride issue in June.
