Norway Pelagic has ownership interest in 15 production plants along the Norwegian coast. Fully controlled plants are located at Sommarøy, Lødingen, Bodø, Liavåg, Selje, Måløy, Kalvåg, Florø, Austevoll and Karmøy. Partly controlled plants are Modolv Sjøset AS, Træna, Sir Fish AS, Sirevåg and North Capelin Honningsvåg AS, Honningsvåg. In addition the company owns 25% of the shares of Shetland Catch Ltd, Shetland, UK. The company main operations are production of roundfrosen and fillets of atlantic herring, roundfrosen atlantic mackerel and capelin. Other products are atlantic horse mackerel, atlantic mackerel fillets, and roe from atlantic herring and capelin. Almost entire production is for export and the most important markets are Japan, Russia, Ukraine and Germany. In 2009, Marine Stewardship Council certification was awarded to Norway Pelagic for its Chain of Custody Standards. The certified fisheries are Norwegian Spring Spawning Herring, the North Sea Herring and the North EastAtlantic Mackerel. This certification guarantees that all Norway Pelagic products of these species originate from sustainable fisheries. However, in April 2012, the mackerel certification was suspended due to the quota conflict between Norway/EU and Iceland/Faroe Islands.
History and main events
Norway Pelagic ASA was established in 2007, through a merger between Domstein Pelagic, Global Fish, Bergen Fiskeindustri, Koralfisk and Bernt Hansens Eftf. One year later, in June 2008, the company was listed on the Oslo Stock Exchange. In 2009 Norway Pelagic acquired Fryseriet in Lødingen, a producer of herring products and capelin. In 2010, Norway Pelagic also acquired Emy Fish and Brødr Myhre, two plants in Måløy specializing in herring fillet products. In July 2010, Austevoll Seafood ASA bought Domstein ASA's shares, and became the largest shareholder. In June 2011, a merger between Austevoll Fisk AS and Norway Pelagic AS was completed to effectively integrate Austevoll's pelagic operations for human consumption, into Norway Pelagic, with compensation through a direct share placement. In August 2011, the company head office was relocated from Vågsøy municipality to Ålesund. In July 2013, Austevoll Seafood bought the remaining shares of Norway Pelagic and the company became a wholly owned subsidiary of Austevoll Seafood.