Rama born in Ayodhya, India, leaves the house in childhood itself in search of God and meets a saint Anubhavananda Swamy who assures him, it will be definitely going to happen and he also plays with him, so, he teaches Rama the dice game and later advises to meditate. After 15 years, Lord Venkateswara appears in a form of child and disturbs his meditation when Rama asks him to getaway. After that, he reaches back to the hometown where his parents fixes his alliance with his cousin Bhavani. Just before the marriage, Rama gets a call from his mentor in the dream that time has arrived to play with god. So, he immediately rushes towards him when he says that the boy appeared to him is none other than the Lord Venkateswara. So, heads towards Tirumala Hills. At Tirumala, Krishnamma is another ardent devotee who believes herself as the wife of Lord Venkateswara and dedicated her entire life to his service. Govindarajulu the temple administrator performs a lot of illegal activities, misuses the temple funds and makes the workers as his slaves. Meanwhile, Rama reaches Tirumala and calls the Lord in the name of Balajiout of love and affection. But Rama is not allowed into the temple, so, Rama sits outside for 7 to 8 days without having food and sleep. Govindarajulu orders his men to remove him up and they beat him very badly when the temple elephant rescues him. Later Krishnamma treats him in her Ashram’. In her guidance, Rama learns regarding Sthala Puranam and decides to begin a new horizon at Tirumala by campaigning it to the pilgrims to make them aware regarding the true nature of the Lord. He also encounters Govindaraju by protecting pilgrims & employees from his atrocities. Now Rama constructs a new Ashram’ at the hilltop and starts cultivating their own flowers & fruits and growing byre for milk products to the temple. Here Govindarajulu provokes King Giridhara Rayalu against Rama. But he recognizes the original facts and honesty of Rama. So, he allocates the temple authority to Rama and demotes Govindarajulu as a sweeper. In a short while, Rama makes many changes in the temple by introducing a new form of prayers, services such as offering Harathi with butter, everyday marriage to the god, amenities for devotees and make sure that the temple flourishes with all rituals as per the Holy Scriptures.
Lord Venkateswara impressed by it and lands on earth to play dice with Rama. Henceforth, every day the Lord visits to spend some time with Rama. In the beginning, the Lord loses a ring in the bet which is given by Padmavati as a token of love, but Rama is still under dichotomy whether the event occurred or not. Later on, he craves for another glimpse of the lord, the exact moment Balaji appears before him and plays the dice, in which the Lord loses his entire jewelry. The next day, when the temple doors are opened, the Lord's statue is found empty and they are identified at Rama’s Ashram. King Giridhara Raaya arrives to conduct interrogation when Rama says that Lord himself has given it to him. But no one believes it, so the King keeps a test to Rama to prove his innocence by locking him in a prison with full of sugar cane, and asks him to eat every bit before dawn otherwise he will be sentenced to death. Soon, Lord Balaji appears in the form of an elephant and finishes it off, and disappears. In the morning, the king is surprised to know the miracle. There onwards, Rama adored by the name of Hathiram Bhavaji and the pilgrims start visiting him, before seeing the god, Rama gets fed-up and decides to leave the Tirumala. Noticing it, Balaji follows behind and takes an oath that not to leave the hill when Rama keeps a condition to bury him alive at the hilltop, as per the vow the Lord has to do so. Afterward, his wives Padmavati & Bhudevi blames him for the deed. Finally, the Lord replies that Hathiram Bhavaji is immortal in the day to day services offered to him at the temple.
Theatrical rights were sold for 36cr approximately but it collected only 11cr share in its full run. It's triple a disaster.
Critical reception
Sangeetha Devi Dundoo of The Hindu said, "Watch the film for Nagarjuna who comes up with another memorable performance. As you watch the story of a devotee who puts his love for the Lord above everything, it might make you go a little deeper and understand faith beyond rituals".
