Palazzo della Civiltà Italiana


The Palazzo della Civiltà Italiana, also known as the Palazzo della Civiltà del Lavoro or simply the Colosseo Quadrato, is a building in the EUR district in Rome.
The building was designed in 1937 to host the Mostra della Civiltà Romana during the 1942 World Fair by Italian architects Giovanni Guerrini, Ernesto Bruno La Padula and Mario Romano.
It lies in the district of Rome known as the Esposizione Universale Roma. It is particularly symbolic of this district, exemplifying its monumentality.
The building is an example of Italian Rationalism and of Fascist architecture.

History

The Palazzo della Civiltà Italiana was constructed as part of the program of the Esposizione Universale Roma, a large business center and suburban complex, initiated in 1935 by Benito Mussolini for the planned 1942 world exhibition and as a symbol of fascism for the world. The Palazzo was designed by the architects Giovanni Guerrini, Ernesto Bruno Lapadula and Mario Romano and constructed between 1938 and 1943. It was inaugurated on 30 November 1940 as the centerpiece of the Esposizione and continues to be its most iconic building. The structure is also considered one of the most representative examples of Fascist architecture at the EUR.
The exhibition was cancelled on June 3, 1941, while the building was being finished. It stood empty, abandoned for over a decade. The building opened its doors to the public for the first time in 1953. It hosted the Roma 1953 Agricultural Exhibition ''.
Between 2003 and 2008, the palace was closed to the public for restoration. Since 2015, it has housed the headquarters of luxury fashion label Fendi, and will continue to do so for the next 15 years at least. Fendi will reportedly pay 2.8 million euros per annum to occupy the space. The ground floor of the building will reportedly be left clear to house exhibitions celebrating Italian craftsmanship.
An exhibition, entitled "Una Nuova Roma", about the history of the EUR district was on display until March 7, 2016, on the ground floor of the building.

Design

The EUR provides a large-scale image of how urban Italy might have looked if the fascist regime had not fallen during the war—large, symmetrical streets and austere buildings of limestone, tuff and marble, in either Stile Littorio, inspired by ancient Roman architecture, or Rationalism. Its architectural style is often called simplified neoclassicism. Marcello Piacentini, the coordinator of the commission for E42, based it on the Italian Rationalism of Pagano, Libera, and Michelucci.
The design of the "Square Colosseum" was inspired more to celebrate the Colosseum, and the structure was intended by Benito Mussolini as a celebration of the older Roman landmark. Similar to the Colosseum, the palace has a series of superimposed loggias, shown on the façade as six rows of nine arches each. These numbers are said to be an allusion to the name of the Fascist dictator: "Benito" having six letters and "Mussolini," nine. Atop all four sides of the building runs the inscription taken from a speech of Benito Mussolini on 2 October 1935: "Un popolo di poeti, di artisti, di eroi, di santi, di pensatori, di scienziati, di navigatori, di trasmigratori" . The meaning of trasmigratori'' in this context is generally obscure even to native Italians today, but at the time it was a reference to the first intercontinental flights pioneereed by the Italians, such as the Decennial Air Cruise undertaken by Italo Balbo.
The palace is entirely clad in travertine marble, as is characteristic of buildings in the EUR. It is a parallelepiped on a square base, with six levels rising above a podium. The scale is imposing: the base covers an area of 8,400 square meters, and the building has volume 205,000 cubic meters with a height 68 meters.

Statuary

At the four corners of the podium are placed four equestrian sculptural groups by Publio Morbiducci and Alberto de Felci, representing the Dioscuri, the two mythical Greek heroes, sons of Zeus and Leda. About the base of the building are 28 additional statues of approximately 3.4 meters in height, each under an arch, illustrating various industries and trades. These statues were added in 1942, having been constructed by eight companies specialized in the working of Carrara marble in the provinces of Lucca and Massa-Carrara. Going about the building in a clockwise fashion from the entrance, the statues would represent:
Because of its bold appearance and iconic status, the palace has appeared in a number of films, including :