Platinum Hit


Platinum Hit is a 2011 reality competition series on Bravo, in which 12 singer-songwriters compete through innovative songwriting challenges that tested their creativity, patience and drive. The series was created and produced by Evan Bogart. Every episode featured a different topic – from a dance track to a love ballad – that required the contestants to write and perform lyrics from various genres, for a cash prize of $100,000, a publishing deal with songwriting collective The Writing Camp, and a recording deal with RCA/Jive label. The show ran for one season, and Sonyae Elise was named the winner of that season.
The show was originally to be entitled Hitmakers and was later changed to Going Platinum before settling on its final title.

Judges and hosts

was the head judge. Jewel served as both host and judge.
Other guest judges include Leona Lewis, Natasha Bedingfield, Donna Summer, Taio Cruz, Jermaine Dupri, Ryan Tedder and Keith Naftaly. Platinum Hit premiered on May 30, 2011, and was shown Mondays at 10 pm Eastern/Pacific until June 27, 2011. Effective July 8, 2011, Platinum Hit was shown Fridays at 8 pm for the rest of its run.

Contestants

Contestant progress

Sonyae was granted immunity in Week 6 by the judges by contributing the most to the winning song in Week 5.

There were no hook challenge winners in Week 7 because the remaining songwriters were paired up before they had to present their hooks.

Scotty won the hook challenge in Week 9 but the remaining songwriters wrote their songs individually.

There were no hook challenge winners in Week 10 because the remaining songwriters wrote their songs individually.

Episodes

Week 1

Date of broadcast: May 30, 2011
Subject: Songs About Los Angeles
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Trevor Jerideau, Vice President A&R of RCA/Jive Label Group
  4. Jermaine Dupri of So So Def Recordings
Qualifying hooks:
  1. Sonyae Elise: "Love It or Hate It". She chose Blessing Offor and Amber Ojeda for her team.
  2. Nick Nittoli: "My City". He chose Jes Hudak and Karen Waldrup for his team.
  3. Scotty Granger: "No One". He chose Brian Judah and Nevin James for his team.
  4. Jackie Tohn: "City of Dreams". She picked Johnny Marnell and Melissa Rapp for her team.
Non-qualifying hooks :
Final results:
  1. "My City" – Nick Nittoli and Jes Hudak and Karen Waldrup
  2. "City of Dreams" – Jackie Tohn and Johnny Marnell and Melissa Rapp
  3. "Love It or Hate It" – Sonyae Elise and Blessing Offor and Amber Ojeda
  4. "No One" – Scotty Granger and Brian Judah and Nevin James
Eliminated:
Date of broadcast: June 6, 2011
Subject: Dance Songs
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Trevor Jerideau
  4. Donna Summer
Qualifying hooks:
Non-qualifying hooks :
Final results:
  1. "Paint This Club " – Scotty Granger and Nick Nittoli, Melissa Rapp and Sonyae Elise
  2. "My Ridiculous" – Brian Judah and Jes Hudak and Jackie Tohn
  3. "Make It Easy" – Karen Waldrup and Blessing Offor, Amber Ojeda and Johnny Marnell
Eliminated:
Blessing Offor – finishing 11th

Week 3

Date of broadcast: June 13, 2011
Subject: Road Trip Songs
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly – Senior Vice President for Jive Records
  4. Natasha Bedingfield
Qualifying hooks:
  1. Johnny Marnell: "Going Where I Need to Be" /. He chose Brian Judah and Scotty Granger
  2. Jes Hudak: "Home for Me" /. She chose Amber Ojeda and Melissa Rapp
  3. Jackie Tohn: "The Road is Where My Heart Is" /. She chose Karen Waldrup and Sonyae Elise, joined by Nick Nittoli
Non-qualifying hooks :
Final results:
  1. "Going Where I Need to Be": Johnny Marnell and Brian Judah and Scotty Granger
  2. "Free": Jes Hudak and Amber Ojeda and Melissa Rapp
  3. "The Road is Where My Heart Is" – Jackie Tohn and Karen Waldrup, Sonyae Elise and Nick Nittoli
Eliminated: Karen Waldrup – finishing 10th

Week 4

Date of broadcast: June 20, 2011
Subject: Rap Songs
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Rodney Jerkins
Qualifying hooks:
  1. Johnny Marnell: "Walk through Walls". He chose Scotty Granger and Jes Hudak
  2. Sonyae Elise: "Miss Make the Boys Cry". She chose Nick Nittoli and Melissa Rapp
  3. Jackie Tohn: "Super Duper Rapper". She chose Brian Judah and Amber Ojeda
Non-qualifying hooks :
Final results:
  1. "Walk through Walls" – Johnny Marnell and Scotty Granger and Jes Hudak
  2. "Miss Make the Boys Cry" – Sonyae Elise and Nick Nittoli and Melissa Rapp
  3. "Super Duper Rapper" – Jackie Tohn and Brian Judah and Amber Ojeda
Eliminated: Amber Ojeda – finishing 9th

Week 5

Date of broadcast: June 27, 2011
Subject: Love Songs
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Ryan Tedder, lead singer of OneRepublic,
Qualifying hooks:
  1. Sonyae Elise: "Love Me to Life". She chose Scotty Granger and Brian Judah for her team, and as a prize for having the best hook was permitted to assign teams for the team challenge.
  2. Nick Nittoli: "Stuck On You". Sonyae assigned Jackie Tohn and Johnny Marnell to his team
  3. Jes Hudak: "It's You". Melissa Rapp was paired with her after Sonyae did not assign her to another team.
Non-qualifying hooks :
Final results:
  1. "Love Me to Life" – Sonyae Elise and Scotty Granger and Brian Judah
  2. "Stuck On You" – Nick Nittoli and Jackie Tohn and Johnny Marnell
  3. "It's You" – Jes Hudak and Melissa Rapp
Eliminated:
Date of broadcast: July 8, 2011
Subject: Risky Songs
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Bonnie McKee
Qualifying hooks:
  1. Jackie Tohn: "Say It Back" – She chose Scotty Granger and Sonyae Elise to her team
  2. Johnny Marnell: "Betting My Life On You" – He chose Brian Judah to his team
  3. Jes Hudak: "Save Yourself" – She chose Nick Nittoli to her team
Non-Qualifying hooks:
  1. Nick Nittoli: "Risky Business"
  2. Sonyae Elise: "Jumping Out the Window"
  3. Brian Judah: "Heart In My Hands"
  4. Scotty Granger: "Melt"
Final Results:
  1. "Betting My Life On You" – Johnny Marnell and Brian Judah
  2. "Save Yourself" – Jes Hudak and Nick Nittoli
  3. "Say It Back" – Jackie Tohn and Scotty Granger and Sonyae Elise
Eliminated: Jackie Tohn – finishing 7th

Week 7

Date of broadcast: July 15, 2011
Subject: Songs For Other Artists
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Evan "Kidd" Bogart
Qualifying hooks:
  1. Scotty Granger & Jes Hudak: "Love You Down" – Written for Justin Bieber
  2. Sonyae Elise & Brian Judah: "Stranger to Love" – Written for Beyoncé
  3. Johnny Marnell & Nick Nittoli: "All Day Sunrise" – Written for Gavin DeGraw
Final Results:
  1. "Stranger to Love" – Sonyae Elise and Brian Judah
  2. "Love You Down" – Scotty Granger and Jes Hudak
  3. "All Day Sunrise" – Johnny Marnell and Nick Nittoli
Eliminated: Johnny Marnell – finishing 6th

Week 8

Date of broadcast: July 22, 2011
Subject: Inspiring Songs
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Doug Brod of Spin
  5. Colbie Caillat
Qualifying hooks:
  1. Brian Judah: "The Last Candle" – He chose Jes Hudak
  2. Scotty Granger: "Reign" – He chose Sonyae Elise and got Nick Nittoli by default
Non-qualifying hooks :
  1. Jes Hudak: "Underestimate Away"
  2. Nick Nittoli: "Kiss the Flame"
  3. Sonyae Elise: "Tomorrow Is Too Late"
Final Results:
  1. "Reign" – Scotty Granger, Sonyae Elise and Nick Nittoli – Nittoli singled out for having the best contribution and will appear in a feature in Spin magazine.
  2. "The Last Candle" – Brian Judah, Jes Hudak
Eliminated : Brian Judah – finishing 5th

Week 9

Date of broadcast: July 29, 2011
Subject: Solo Challenge – Pop hook
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Perez Hilton
  5. Taio Cruz
Hooks:
  1. Scotty Granger: "DJ Have My Babies" – Although there were no teams for this week's final song, Scotty won the hook challenge.
  2. Sonyae Elise: "Exit"
  3. Jes Hudak: "So See Through"
  4. Nick Nittoli: "Boom Boom"
Final Results:
  1. "Exit" – Sonyae Elise
  2. "World's Last Spin" – Scotty Granger
  3. "See Through" – Jes Hudak
  4. "My Mistake" – Nick Nittoli
Eliminated: Nick Nittoli – finishing 4th

Week 10

Date of broadcast: August 5, 2011
Subject: Write The Biggest Hit of Your Life
Judges:
  1. Kara DioGuardi
  2. Jewel
  3. Keith Naftaly
  4. Leona Lewis
Final Results:
  1. "My Religion" – Sonyae Elise
  2. "Come Alive" – Jes Hudak
  3. "Beautiful You" – Scotty Granger

    After the show

After the show, Platinum Hit released the single "My Religion" by the winner Sonyae Elise. She also won $100,000 as a cash prize, an RCA/Jive Records contract and a publishing deal with The Writing Camp.

Record releases

All released in 2011