Polaris World was a holiday resort company centred on golf courses designed by Nicklaus Design - the golf course design and development firm set up by Jack Nicklaus and his sons. Around each golf course are a number of large-scale apartment, townhouse and villa developments with facilities such as supermarkets, restaurants, laundry services and so on all run by the Polaris World family of companies. The Nicklaus designed courses are known as the Polaris World Nicklaus Golf Trail. Polaris World are the largest golf resort developer in Murcia. The seven Polaris World resorts range in size from 55 hectares up to 900 hectares. Most are around the 100 to 150 hectare size. Mar Menor was the first resort completed although it is currently being extended. La Torre is fully developed and a good example of what Polaris World has to offer. El Valle has been mostly completed and contains mostly villas. Condado de Alhama is the largest development - over 900 hectares with a golf course. Condado De Alhama is situated close to the new Murcia International AirportCorvera Airport.
Financial Status
Since the financial crisis of 2008, the financing and viability of the Polaris World projects has been called into question. In 2009 extensive refinancing was needed when it became clear that company had overreached itself - like many others during the Spanish property bubble. The financial probity of those involved in the refinancing was also called into question. In 2012, it was reported that prices of the properties had fallen to a third of their original price.
Advertising
Until its latter troubles, Polaris World were heavy advertisers on UK television. To date, there have been two major campaigns - one using Jack Nicklaus and more recently a series featuring the president of Polaris World, José Luis Hernández. From 2002 until 2006, Jack Nicklaus was used as the figurehead for the company in TV advertising. A series of adverts shown on UK TV were based around a family taking a holiday at a Polaris World resort and being badgered by Nicklaus to play golf, but unable to do so because there were so many other attractions and facilities. Between 2006 and 2009, the president of the company, José Luis Hernández, was featured. Update - 2014 Polaris World have completed the following golf resorts in Murcia - Mar Menor Golf Resort, La Torre Golf Resort, El Valle Golf Resort and Hacienda Riquelme Golf Resort. All of these resorts have 18 hole golf courses, are gated resorts with 24h security. All have supermarkets, restaurants and bars, golf clubhouses and other facilities too. One resort, Mar Menor has a 5 starIntercontinental hotels La Torre has an International School as well. The other 2 resorts Condado de Alhama and Terrazas de La Torre were both under construction when the World credit crisis occurred and at the moment, though both have 18 hole golf courses, supermarket, restaurants, bars and golf clubhouses, are not completely finished. At the time of writing, Polaris are continuing construction at a low level at Terrazas de La Torre Golf Resort. The 7th resort is currently on hold waiting for the property market in Spain to return. Several of the unsold properties were bought back by the Spanish banks in an attempt to keep Polaris World a viable company for the future. These properties are presently being sold as "bank properties" at reduced prices while the financial crisis stabilises. More recently the company appears to be on the brink of bankruptcy yet again and there are moves afoot in the Spanish legal system. It owes large sums of money to the resident associations of all resorts it was associated with. Update December 2012 After the initial problems at Condado de Alhama and Polaris World finally going into liquidation, the resort has started to grow again. New investment and new construction started in the summer of 2019 with 3 blocks of front row golf apartments and plans for villas on the disused football pitches by the Al Kasar town centre.
Activities
During the year in the local town of "Alhama de Murcia" there are festivals such as markets with small concerts and days to celebrate the Spanish culture these usually consist of paellas being served to tourists and traditional Spanish dancing.
