Pronunciation of "www"


WWW is an initialism for World Wide Web. In English, WWW is the longest possible three-letter abbreviation when spoken, requiring six to nine syllables, depending on how it is pronounced, whereas the twelve letters in "World Wide Web" are pronounced with three syllables. The English writer Douglas Adams once quipped:
Tim Berners-Lee rejected suggestions to change the World Wide Web name over pronunciation issues, arguing that this peculiar feature of the name would make it memorable. As his invention gradually gained ubiquity, it came to be called simply the Web.

English pronunciation

In standard English pronunciation, www is pronounced by individually pronouncing the names of the letters. However, in colloquial speech the name of the letter W is sometimes shortened. In some parts of the United States, the l is often dropped and the u reduced, for, whereas in the Southern United States W is reduced to two-syllables,.
The form dub-dub-dub has long been used occasionally worldwide, but is the most common abbreviation used in New Zealand.
An abbreviation W3 is inspired from mathematical notation for exponentiation. Many of the original papers describing the World Wide Web abbreviated it this way, and the World Wide Web Consortium was named according to this early usage. The original W3C logo had a superscript 3 and the consortium's domain name is still .

Other languages

In Afrikaans, Dutch, German, Polish and other languages, this problem doesn't occur because the letter W is already uttered as a single syllable.
In some languages, such as Danish, Estonian, Finnish, Norwegian, and Swedish it is common practice to say "ve" instead of "dobbelt-ve" in abbreviations, so "www" becomes "ve, ve, ve". This is also used by Romanian, Serbian, etc. In Danish, it is also usual to say "tre gange dobbelt-ve".
In many languages which give the letter W a name that translates to "double V", each w is substituted by a v, so www is shortened to "vvv" instead. Another practice is to use a numeric shortcut that translates w-w-w as triple W.