STV Children's Appeal


STV Children's Appeal is a Scottish charity appeal organised by STV and The Hunter Foundation, in aid of the STV Charitable Trust.
Since its formation in 2011, the key focus of STV Appeal has been the alleviation of child poverty in Scotland. The STV Children’s Appeal seeks to address long-term, sustainable change in the lives of those children most at risk by tackling the root causes as well as the effects of poverty and disadvantage.
To help achieve this objective, they engage with corporate bodies, community groups, local businesses, schools, local and central government and the general public. STV has played a key role in engaging with these parties through the utilisation of its on-air and online platforms in order to stimulate public debate on issues relating to child poverty.
Since 2011, over £21m has been raised - every penny of which has gone to help children and young people in Scotland. 1,344 funding awards have been made to children's and young people's projects across Scotland. Over 95,000 children and young people have benefited and in each of Scotland's 32 local authority areas. The charity's costs are met by parent company STV plc and The Hunter Foundation meaning every penny raised goes to the front line.
In 2020, the coronavirus pandemic has meant that children and young people living in poverty have been pushed into deeper poverty. As a result, STV Children's Appeal launched an Emergency Coronavirus Campaign.
A number of companies have been sponsoring the appeal since its creation, including Lidl.

2011 Appeal

The STV Appeal 2011 launched during the summer, with many fundraising events taking place across the country, including Seán Batty's 130 mile Western Isles Challenge, zip-slides, The Hour experts running the 10k, go-karting competitions, boogie-boogie dance challenges, comedy nights, sky-dives, a shark dive by STV Sport presenter Caroline Henderson and race nights; as well as a special celebrity edition of 7.30 for 8, hosted by Kaye Adams – plus much more across the whole country.
Lorraine Kelly presented The STV Appeal 2012: Live Show on Friday 7 September, live from STV Studios with a host of Scottish guests including music from Amy MacDonald and Michelle McManus and reports from Kaye Adams.
2012 Appeal raised £1.9million.

2013 Appeal

2013 Appeal raised £2,510,002 STV chief executive Rob Woodward said: “We've just had an amazing response. This is the third time that the STV Appeal has run and it's raised over £2.5m for Scotland’s most needy children.It's just a fantastic result. I’m absolutely humbled by the response from everybody across Scotland who made the STV Appeal 2013 the phenomenal success that it has been."

2014 Appeal

The Mark Beaumont and Friends STV Appeal 24 hour Cycling Challenge hosted by Infiniti Centre Glasgow over 8 and 9 November 2014. In October 2014 founders of the new organisation Glasgow's Needy appeared on a broadcast by STV news in order to make a plea to the general public to donate and help Glasgow's poor.
The 2014 STV Appeal raised £2,610,427

2015 Appeal

In 2015, the charity was renamed as STV Children's Appeal.
and Sean Batty once again hosted the annual telethon. Kelly got her own show leading up to the telethon called Lorraine & Friends. John McaKay and Ewen Cameron were also heavily involved in this year's appeal.

2017 Appeal

once again fronted this year's appeal, with the telethon live from STV HQ in Glasgow. Sean Batty and Jennifer Reoch hosted from Edinburgh, David Farrell hosted from the STV HQ balcony, and Ewen Cameron hosted live from the Call Centre. During the Telethon, First Minister Nicola Sturgeon took calls live from the Call Centre. There was several appeal videos made for this year's appeal, starring the likes of Carol Smilie, Andrea McLean and Jackie Brambles.