Shenandoah Life Insurance Company
The Shenandoah Life Insurance Company is an insurance company based in Roanoke, Virginia, United States. Founded in 1916, the company operated until 2012 as a policyholder-owned mutual insurance company when it was sold to United Prosperity Life. In 2012, the company was demutualized into a subsidiary of Prosperity Life Insurance Group, LLC.Media properties
Shenandoah Life entered radio in 1940, when it signed on WSLS radio; the call letters stand for Shenandoah Life Station. An FM station followed in 1947.
The company launched Roanoke's first television station, WSLS-TV on Dec. 11, 1952. Shenandoah sold the station to Park Communications in 1959. Park sold off the radio stations, with the AM side becoming WSLC and the FM side becoming WSLQ.
