WSLQ


WSLQ is a commercial FM radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. The station airs an adult contemporary radio format and is owned and operated by Mel Wheeler, Inc. The studios and offices are on Electric Road in Roanoke. WSLQ's transmitter is off Honeysuckle Road in Bent Mountain.
WSLQ has one of the largest coverage areas of all FM radio stations in the United States. Its effective radiated power is 200,000 watts, broadcasting from a tower at 1962 feet in height above average terrain. The Class C signal can be heard into West Virginia and North Carolina, and at times is picked up more than 200 miles away. The station was established in 1947, grandfathered at unusually high wattage before current Federal Communications Commission rules on FM power were set. Today, most FM stations are limited to 100,000 watts.

History

On November 1, 1947, the station first signed on as WSLS-FM. It was owned by Roanoke Broadcasting, as the companion to AM 610 WSLS. Roanoke Broadcasting was a subsidiary of the Shenandoah Life Insurance Company and the call letters stood for Shenandoah Life Stations. At first, WSLS-FM ran at 4,700 watts, a small fraction of its current power.
WSLS-FM was the first FM station in the region, going on the air a year ahead of what is today 94.9 WSLC-FM. Through its early years, WSLS-FM mostly simulcast WSLS, an affiliate of the ABC Radio Network. In 1952, a TV station was added, Channel 10 WSLS-TV. Because the TV station was an NBC affiliate, WSLS-AM-FM switched to NBC Radio.
By the 1960s, WSLS-FM was operating at 21,000 watts. In 1969, WSLS-AM-FM-TV were bought by Park Communications for $7.5 million. Park also owned stations in New York City, Los Angeles and other large media markets. Park got a giant boost in coverage for WSLS-FM, raising the power to its current 200,000 watts.
Due to FCC regulations against one company owning TV and radio stations in the same market, Park decided to sell the radio stations. In 1972, WSLS and WSLS-FM were bought by Bass Brothers Telecasters, Inc. As the separately-owned stations could no longer share the same callsign, Wheeler adopted the callsign WSLC-FM in August 1972, later changing to WSLQ in June 1973. Mel Wheeler, Inc. purchased the stations in 1976. WSLQ aired an album rock sound from the early 1970s until 1983.
In 1983, WSLQ switched to an adult contemporary format, a sound the station has kept for several decades.