Stuff was first published in Britain in November 1996 by Dennis Publishing. A bi-monthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics. The brand took a more lifestyle orientated direction in 1998, before publishing groupHaymarket bought the title in January 1999 and refocusing the magazine to consumer electronics. In May 2018 the brand was sold to . Haymarket Media Group CEO Kevin Costello said at the time of the sale: "Stuff is a truly iconic brand, trusted by its tech-loving followers to entertain, educate and inspire. It's been a big part of the Haymarket story, but our strategic focus has shifted and Stuff needs a new home where the brand can really achieve its potential."
UK edition
The UK version of the magazine is focused on gadgets, games and gear, including but not restricted to innovative and exciting consumer electronics. "Hot Stuff" is the news section concerned with new or forthcoming products. Top 10s of currently available items are featured toward the back of the magazine.
US edition
The US edition of Stuff was launched in 1999 by Dennis's US arm. Spun off from a regular section in another of the group's titles, Maxim, Stuff's US edition featured reviews of consumer electronics alongside other articles of interest to a predominantly male audience. In June 2007, all but one of Dennis's US titles were sold to private equity firmQuadrangle Group, who closed the magazine later the same year.
Malaysian edition
Founded in 2004, Stuff Magazine Malaysia is one of the country's leading and best-selling consumer electronics, technology and lifestyle magazines. It is published by Catcha Lifestyle Publications Sdn. Bhd.
Singapore edition
Stuff magazine has been locally published in Singapore since 2004. The magazine gained recognition and established itself as a leading name in the consumer electronics and tech lifestyle segment in Singapore. Its launched in December 2013. The magazine was also relaunched and published by content owner Haymarket Media Group. Stuff Singapore closed inJanuary 2018.
Indian edition
Stuff India, the Indian edition of Stuff, launched on 1 December 2008 with a cover price of Rs. 100. The magazine launched with a print run of 40,000 copies. Stuff India is edited by Nishant Padhiar, formerly the editor of T3 and consultant editor on AV MAX.
StuffSouth Africa was published under license by Times Media between 2007 and December 2012. In November 2012 the publishers announced that the licence had not been renewed, but that a new publishing venture would continue the title. Circulation has been recorded at 25,811.
Mexican edition
Stuff México was published under license by Grupo Medios starting June 2012. The magazine launched with a print run of 50,000 copies. Stuff México is no longer edited since 2015.
