Super C (supermarket)


Super C is a Quebec discount supermarket chain with 97 stores in Quebec. The stores average in size. Super C offers 8,000 products including some 1,200 products from the Super C private label brand.
Super C traces its origins as La Ferme Carnaval founded on September 15, 1982 which opened a supermarket under the trade name Super Carnaval on January 12, 1983 in Beauport, Quebec. The company was acquired by Metro-Richelieu on May 31, 1987 from Toronto-based Burnac Corporation. According to Joe Burnett of Burnac Corp., he chose to sell Super Carnaval to Metro-Richelieu instead of competitor Steinberg's because he considered Jacques Maltais to be a "nicer fellow".
In 1991, La Ferme Carnaval renamed its Super Carnaval outlets to Super C. Since then, Super C has expanded by either obtaining the lease of vacant shopping mall anchor spaces, building its own free-standing stores or replacing Metro-branded locations. Only a handful of today's Super C outlets are former Super Carnaval grocery stores.
In mid-2006, all but one of the 9 remaining Ontario stores were converted to Food Basics or Loeb stores. The Pembroke, Ontario store closed, and the building is now occupied by Value Village.
In 2013, there were 85 Super C's across the province of Quebec.

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