Television in Romania


Television in Romania started in August 1955. State television started to broadcast on December 31, 1956. The second television channel followed in 1968, but between 1985 and 1990, there was only one Romanian channel before the return of the second channel. Private broadcasters arrived in December 1991, with SOTI which was the first private nationwide television station in Central and Eastern Europe. Romania has the highest penetration rates for pay television in the world, with over 98% of all households watching television through cable or satellite.

Television market

Romanian market is dominated by two large groups: Central European Media Enterprises Ltd. and Intact Media Group, with PRO TV and Antena 1 as main channels and Kanal D also gain audience starting 2014 as the third channel. There are over 50 channels running ads, as of 2015 television being the best type of advertising in Romania. Over 80% of revenue advertising is earned by three players: 35% PRO TV Group, 26% ANTENA TV Group, 10% Kanal D and 29% rest of the channels.

Terrestrial television

Romania is the only EU state that didn't end analogue broadcasting because of low interest in terrestrial television. Tests began DVB-T in 2005 with two channels in Bucharest and one in Sibiu using MPEG 2 for SD Channels and MPEG 4 for HD Channels. It broadcast public channels and a for a limited time a few commercial television channel until September 2016.
On July 23 2013 PRO TV, the largest television channel, changed from free to pay television.
ANCOM cancelled the auction for multiplexes in 2011, and postponed the swtiching-off to June 17 2015.
Since June 2015 only TVR 1 continue to broadcast analogue until 31 December 2016, later again postponed until 31 December 2018. The rest of analogue broadcasts were shut down.
The absence and lack of implementation of DVB-T in Romania is somehow controversial, as many people are suspecting that this delay and the adoption of DVB-T2 is forced just to sustain the interest of cable and DTH providers, also the lack of interest of the must carry broadcasters in providing channels in terrestrial is very criticized, however the main DVB-T operator in Romania is SNR, which is said to be responsible for this.
In September 2016, Romania turned off DVB-T broadcasts which were experimental, and shifted on DVB-T2 technology.
Criticism has appeared in the press about delays, suggesting that this will be a reason for the 20% of households who were receiving free terrestrial television to migrate towards cable and satellite operators.

Cable television

Romania had a high penetration rates for cable television in Europe, with over 79% of all households watching television through a CATV network in 2007. The market is extremely dynamic, and dominated by two giant companies – Romanian-based RCS&RDS and U.S.-based. Both offer internet broadband and fixed telephony, while DIGI offer also mobile telephony services. The national CATV network is being improved, and most households are being migrated towards digital cable solutions.
The reasons for this appeal started in the early 1990s. After the fall of the communist regime, in 1989, there was only one state-owned TVR 1, a second channel, TVR 2 being reopen in February 1990. Nationwide private TV channels were slow to appear, because of lack of experience and high start-up costs. Thus, for the first three years, over the air, one would get one or two state channels and one or two local, amateurish private channels, broadcasting only a few hours a day. Atlantic Television, headed by Robin Edwards and Peter Thomas, which included US broadcaster Capital Cities/ABC and Canadian broadcaster CanWest International, partnered with TVR, the state broadcaster, to form Canalul 2 Television. Following a move whereby CanWest became the main shareholder and caused upset with TVR, the arrangements fell to pieces, to the consternation of Romanian reformers many of whom believed that Canwest's incompetence set Romanian civil society back ten years. Edwards later sued CanWest International in Barbados and won the case, before suing in Canada where CanWest settled out of court. Both Edwards and Thomas worked successfully at high level in the country for many years, Edwards in a political capacity whilst founding the 100,000 weekly circulation Business Week, Thomas in agriculture. After this many cable companies appeared and thrived, providing 15–20 foreign channels, taken freely from the satellite, for a very low price, offering high-quality news, entertainment and especially movies or cartoons. Channels which was broadcast in 1990s are: general channels from France, Germany, Italy, Eurosport, Duna, DSF, VIVA, VIVA Zwei, MTV, MCM, CMT Europe, Cartoon Network, TNT, Discovery Channel, TLC, Animal Planet, Sky News, Sky One, FilmNet, TV1000, NBC Europe, Fox Kids. The first two companies to provide CATV were Multicanal in Bucharest and Timiş Cablu in Timişoara, both out of business today. Many small, startup firms gradually grew, and coverage increased.
However, this period soon ended, with consolidation around 1995–96. Some large companies emerged: Kappa and RCS in Bucharest, Astral in Cluj, UPC in Timişoara, TourImex in Râmnicu Vâlcea. This consolidation came with gentlemen's agreements over areas of control and pricing, with claims of monopoly abounding. This process of consolidation was completed around 2005–06, when only two big suppliers of cable remained: UPC and RCS&RDS. Internet over coaxial cable has been available since around 2000, and IP telephony since the deregulation of the market in 2003. As of 2016, cable TV is available in most of the country, including most rural areas. Satellite digital TV appeared in 2004, providing coverage for the rest of the country, with both RCS&RDS and UPC having a stake in these companies. However, beside RCS&RDS and UPC, there are many other smaller CATV providers in Romania, operating locally or regionally. In early 2010s most of them began providing Internet access, to make their offers more attractive and increase their appeal to their customers already subscribed to CATV service. Also many of them began providing digital cable television, although analogue cable TV is their basic offer.
Cable TV is very cheap for all standards, the standard or basic service, offering about 100–140 channels, is around 24–39 RON/month including VAT, depending by the provider as DIGI offer almost all channels in one pack at 28 RON. Premium HBO and Cinemax cost no more than 14–20 RON/month. Cable television is also attractive because today, all CATV operators in Romania are also providing Internet access at various speeds, in many cases subscribers are contracting an Internet and TV package, at a fairly low price. Internet access is, in many cases, granted by cable TV operators, as it was cheaper to implement it over the existent CATV networks in some cases.
As of 2018 more than half of households in Romania is subscribed to cable television.

Satellite television

After cable, satellite subscriptions hold second place, and are mainly popular in rural areas, where cable television and optical fiber networks were not widely available in the second half of the 2000s. The main operators are: Telekom TV, DIGI, Focus Sat operated by UPC Romania, Free Sat, and Orange operated by Orange Romania. Most of providers offer a small number HD channels, except Focus Sat and Orange which is focused on HD broadcasting with 50 channels. Focus Sat and FreeSat are prepaid services and can be also used with a CAM and a smart card. Defunct DTH Platforms are: Boom TV and AKTA Satelit, which were acquired by Romtelecom, now Telekom Romania.

IPTV

in Romania is not very popular. Romtelecom started to upgrade slowly ADSL network with VDSL very lately in 2008, and launched IPTV on December 8 2009. It is popular in business sector rather than consumer. It is provided by Telekom, INES. RCS RDS tried unsuccessfully to implement IPTV being available to a limited number of subscribers since 2010.

Viewing shares

Given Romania's extensive cable coverage, many channels receive considerable viewing shares. Pro TV is the most viewed channel. Ratings data is measured by TNS-AGB International and GfK Romania on behalf of ARMADATA S.R.L.
Channel201420152016201720182019
Pro TV3.73.33.84.13.93.9
Antena 13.02.93.22.72.62.6
Kanal D1.72.02.32.12.22.2
România TV1.01.11.21.41.41.6
Antena 31.61.41.21.21.11.1
National TV0.70.60.60.60.60.5
TVR10.90.80.60.50.60.5
Prima TV0.70.60.60.60.60.4
Antena Stars0.40.50.50.50.50.4
Pro 20.60.60.40.30.40.4
B1 TV0.60.50.40.40.30.4
Digi Sport 10.10.20.30.30.4
Realitatea TV0.50.40.20.30.40.3
TVR20.40.30.20.30.40.3
Cartoon Network0.30.30.40.30.30.3
Etno0.40.30.30.30.30.3
Digi240.20.30.30.30.30.3
Pro Cinema0.20.30.30.30.30.3
Boomerang0.20.20.20.20.30.3
Happy Channel0.10.10.20.20.20.3

List of channels

The following is a list of television channels broadcast in Romania.
A&E Networks UK
Channels operated by A&E Networks UK, a joint-venture with Sky plc:
AMC Networks International
Antenna Group
BBC Worldwide
Central European Media Enterprises
Centrul Naţional Media
Clever Media Broadcasting
DIGI
Digital Cable Systems
Discovery Networks CEEMEA
Disney Channels Worldwide EMEA
HBO
Intact Media Group
ISG Media
Kino Polska
Mooz TV
NBCUniversal International Networks
Sony Pictures Television International Europe
Telekom
Tematic Media
Turner Broadcasting System Europe
TVR
Viacom International Media Networks Europe
Channels operated by Paramount UK Partnership, a joint venture with Sky plc:
Channels operated by Nickelodeon UK, a joint venture with Sky plc:
Channels wholly operated by Viacom International Media Networks Europe:
Viasat World
Main single-channel broadcasters
Other channels
International channels