Text Santa


Text Santa was a charity initiative set up in 2011 by ITV to support UK-based charities during the Christmas period. The appeal to the public is to donate money mainly via text donation and profits from merchandise. The telethons have been hosted by popular ITV presenters including Phillip Schofield, Christine Bleakley and Ant & Dec. The 2015 appeal show was the last after ITV decided to axe the show to make way for an all-year appeal.

Music

The Text Santa 2015 appeal theme music was created by London-based music production company A-MNEMONIC Music . In previous years, the theme music that was used was created by British composer Leigh Haggerwood of The Florin Street Band, who re-worked his Christmas song "My Favourite Time of Year" especially for the appeal, creating theme and background music along with various other original compositions. The song – with its sweeping string melodies and critically acclaimed Victorian-themed music video has gained worldwide popularity and was recently performed by the United States Army Band in Washington D.C. Leigh Haggerwood is proud of the songs association with the Text Santa campaign and has pledged to support it each year. "My Favourite Time of Year" was not used for the 2015 appeal.

Official single

In 2013, the cast of The Big Reunion released a cover of "I Wish It Could Be Christmas Everyday", with all proceeds going to the Text Santa charities. The single peaked at 21 in the UK singles charts.

Charities

All of the money raised gets split between the charities supported by the appeal. In 2011, there were nine chosen charities, in 2012, 2013 and 2014, there were six and in 2015, there were three.

Overview

Presenters

2011 appeal

The 2011 appeal aired in two parts. The launch show aired on 11 December 2011 and was hosted by Phillip Schofield and Christine Bleakley. The main show aired on Christmas Eve with Ant & Dec and Holly Willoughby as presenters.
ShowDateTimeslotsPresenters
Launch show11 December 201121:30–22:35Phillip Schofield
Christine Bleakley
Main show24 December 201119:30–21:00Ant & Dec
Main show24 December 201121:00–22:00Holly Willoughby

;Events
The 2012 telethon aired live on 21 December 2012. The first hour of the telethon was hosted by Ant & Dec, the second by Phillip Schofield and Holly Willoughby and the third by Christine Bleakley and Paddy McGuinness, all from The London Studios.
ShowDateTimeslotsPresenters
Text Santa Starts Here!
21-22 December 201218:55–19:00Ant & Dec
Main show21-22 December 201220:00–21:00Ant & Dec
Main show21-22 December 201221:00–22:00Phillip Schofield
Holly Willoughby
Main show21-22 December 201222:00–23:00Paddy McGuinness
Christine Bleakley
Text Santa:
One More Time
21-22 December 201200:00–01:15Ant & Dec
Phillip Schofield
Holly Willoughby
Paddy McGuinness
Christine Bleakley

;Within other shows
;Events
The 2013 telethon aired live on 20 December 2013. The first hour of the telethon was hosted by Ant & Dec, the second by Phillip Schofield and Holly Willoughby, and the third and final hour by Christine Bleakley and Paddy McGuinness, all broadcast live from The London Studios.
Morrisons, Santander and Vodafone were Text Santas official partners for the 2013 appeal.
An official charity single by the cast of
The Big Reunion, performing a cover of "I Wish It Could Be Christmas Everyday" was released in December 2013 to raise money for Text Santa.
ShowDateTimeslotsPresenters
Text Santa Starts Here!
20-21 December 201318:55–19:00Ant & Dec
Main show20-21 December 201320:00–21:00Ant & Dec
Main show20-21 December 201321:00–22:00Phillip Schofield
Holly Willoughby
Main show20-21 December 201322:00–23:05Paddy McGuinness
Christine Bleakley
Highlights show20-21 December 201323:50–01:05Ant & Dec
Phillip Schofield
Holly Willoughby
Paddy McGuinness
Christine Bleakley

;Within other shows
;Events
In May 2014, it was announced that Text Santa would return for a fourth year in December 2014. The telethon aired live on 19 December 2014, a couple of weeks after the launch show, hosted by Phillip Schofield.
The presenting line-up changed slightly. With Holly Willoughby off on maternity leave, Alesha Dixon joined Paddy McGuinness for a segment of the show, while Phillip Schofield was reunited with his former Dancing on Ice co-host Christine Bleakley. Ant & Dec returned to the show as well.
On 19 December, the first part of Text Santa was hosted by Ant & Dec, the second by Phillip Schofield and Christine Bleakley, and the remainder of the show by Paddy McGuinness and Alesha Dixon. It was broadcast from The London Studios.
ShowDateTimeslotsPresenters
Phillip's Live 24-Hour TV Marathon
1 December 201411:00–23:59Phillip Schofield
Phillip's Live 24-Hour TV Marathon
2 December 201400:00–11:00Phillip Schofield
Main show19-20 December 201420:00–21:20Ant & Dec
Main show19-20 December 201421:20–22:15Phillip Schofield
Christine Bleakley
Main show19-20 December 201422:15–23:20Paddy McGuinness
Alesha Dixon
Highlights show19-20 December 201400:05–01:25Ant & Dec
Phillip Schofield
Christine Bleakley
Paddy McGuinness
Alesha Dixon

;Within other shows
;Events
;Phillip's Live 24-Hour TV Marathon
Phillip Schofield presented a live 24-hour long programme on ITV3 for Text Santa. It was broadcast on 1 December through to 2 December 2014 and recorded in Studio 3 at The London Studios.
has raised £101,924 for the Text Santa charities.
He also abseiled the tower at The London Studios for Text Santa.
The 24-hour show was nominated for a 2015 Broadcast Digital Award in the category of "Best Sports or Live Event Coverage".
;Running order
1 December 2014
2 December 2014
Text Santa returned to ITV on 18 December 2015, with a new line-up with Stephen Mulhern, Amanda Holden, Caroline Flack and Olly Murs joining the presenting team.
Phillip Schofield, Christine Bleakley, Holly Willoughby, Alesha Dixon and Paddy McGuinness all returned this year. Ant & Dec didn't return to host Text Santa in 2015. The 2015 show was the last ever after Text Santa's cancellation in 2016.
Appeal videos were hosted by Ant & Dec, Bradley Walsh, Julie Walters, Martin Clunes and Myleene Klass.
ShowDateTimeslotsPresenters
Pip Knit
1 December 201506:00–22:30Phillip Schofield
Main show18 December 201520:00–20:30Phillip Schofield
Holly Willoughby
Main show18 December 201520:30–20:50Caroline Flack
Olly Murs
Main show18 December 201520:50–21:20Paddy McGuinness
Alesha Dixon
Main show18 December 201521:20–21:35Amanda Holden
Main show18 December 201521:35–21:50Stephen Mulhern
Main show18 December 201521:50–22:20Christine Bleakley
Phillip Schofield
Main show18 December 201522:20–22:40Amanda Holden
Alesha Dixon
Main show18 December 201522:40–22:55Christine Bleakley
Phillip Schofield
Main show18 December 201522:55–23:05Paddy McGuinness
Alesha Dixon
Text Santa 2015 – The Best Bits
18–19 December 201523:55–01:10Paddy McGuinness
Alesha Dixon
Text Santa Update25 December 201513:35–14:45Holly Willoughby

;Within other shows
;Events