USFI

Timeline

• 1984 – Faisal Ahmad leaves Burroughs Corp to start US Forms Inc., acquiring first account, Pearle Vision
• 1986 – Administrative assistant hired
• 1987 – Nancy Henger joins company, acquires Omega Optical account
• 1990 – Steven Sutor hired as Controller
• 1990 – David Porter joins as Marketing Representative and acquires PageMart and Sears Employee Credit Union accounts
• 1991 – Core competencies expand to enable becoming Omega’s Agency of Record, producing Magazine ads and printed four–color work
• 1991 – Dedicated creative department established by Ed Angerstein
• 1993 – Tim VanCleave hired as ninth employee to generate new business – acquired Parkland Hospital account to significantly grow revenue
• 1993 – USFI recognized as one of Top 100 Fastest Growing Companies by SMU Cox School of Business
• 1995 – Steve Ealy hired to manage expansion of newly computerized creative department
• 1997 – USFI Gains GTE Directories, designs and produces directory covers nationwide as well as collateral
• 1997 – Steven Sutor moves from Controller position to build an IT department
• 2000 – USFI launches new cellular provider MetroPCS via print, web, in–store campaigns
• 2000 – USFI surpasses $10 million in annual sales, explores web marketing capabilities
• 2001 – Dedicated Hospitality Division is founded
• 2003 – Hospitality Reps expand to key markets nationwide, company legally changes name to USFI
• 2003 – Robert Lyman joins the company for technology business development and MetroPCS account service
• 2004 – First USFI Distribution Center is established
• 2006 – USFI surpasses $20 million in annual sales
• 2007 - Caryl Barrineau hired to develop business and sales operations.
• 2008 – Dan Zipes is hired to convert Distribution Center into Logistics and Supply Chain Division
• 2008 – USFI/GreenWorks is launched, a web–source of green products and information for hospitality, academic and other markets
• 2009 – USFI at 25 year mark receives full identity re–design and positioning
• 2011 – USFI hires Douglas Ritter as VP of Marketing and Business Development
• 2012 – USFI launches new e-commerce effort, Vertical Cubed, based on a Kentico platform
• 2012 – Faisal Ahmad, CEO and President of USFI passes away on Friday March 2
• 2012 – USFI names Douglas Ritter President of USFI on March 5
• 2012 - USFI launches new Health & Beauty division on March 10
• 2012 - USFI shuts down Vertical Cubed and outsources the Digital Design with a partner
• 2015 - Safeguard Business Acquisitions and Mergers, part of Deluxe Corporation, finalizes an asset purchase of USFI, now known as USFI, a business unit of Safeguard.
• 2019 - USFI rebrands as Deluxe Branded Marketing - Dallas.
• 2020 - Deluxe Corporation undergoes logo rebrand which is cascaded to Deluxe - Dallas.

  Recognition and Awards

• 2008 7 Davey Awards
• 2008 6 GD USA Awards
• 2009 11 Communicator Awards
• 2009 6 GD USA Awards
• 2009 9 Davey Awards
• 2010 USFI ranked 14th among National Distributors