For much of its existence, WCED was the sister station of FM station WOWQ, also licensed to DuBois, which had a country music format and was known by the moniker Q102. The stations were owned by Derrick Publishing, of Oil City, Pennsylvania, which did business as Tri-County Broadcasting and also published the Oil City Derrick newspaper. WCED became known for its full-service approach to local programming for both DuBois and the tri-county area, which includes Clearfield, Jefferson, and Elk counties. It also became the local radio outlet for ABC News, airing Paul Harvey and other full-service network program offerings. The station also offered music formats such as CHR, oldies, nostalgia, and some talk, but the station would go to a news and talk format after its sale to Priority Communications. WCED and WOWQ were among the first stations in the country to use computer-based hard-disk audio storage technology in the early 1990s. In 1999, both stations were sold to Vox Media. Vox sold WOWQ to First Media and then WCED in 2003 to Priority Communications, which had been operating competitor WDSN since its first air date on February 14, 1990. First Media had been operating WCED under an LMA, but had no interest in owning it. WCED moved to a new, nearby building and vacated the former DuBois Lumber Company office building after the sale to Priority. The purchase price for WCED was $150,000, according to FCC records. In 2003, WCED moved from 80 North Park Place to 51 West Long Avenue in DuBois, where it shared space with WDSN temporarily until a new facility conducive to a news/talk formatted radio station could be found. Priority Communications negotiated a deal for an old bank building at 12 West Long Avenue, down the street from its original location. Both stations were moved into the new, state-of-the-art facility by the end of 2004.
Operations
Although WCED is licensed to DuBois, the transmitter is located in the Falls Creek/Washington Twp area of Jefferson County. The station utilizes translators on 96.7 in Rockton and 107.9 FM in DuBois to extend the coverage. The station operates a two tower array, but for years before, operated with three towers. One tower collapsed due to high winds in a March 2005 storm and was not replaced. The phasors and feed system were modified, and the nighttime power level was significantly reduced from the original 500 watts. It now radiates a cardioid pattern into the DuBois local area only at night, while continuing to operate daytime-non-directional at the rated 5,000 watts.
Programming
Originally billed as News Talk Radio WCED, the station airs local and syndicated talk programming during the daytime hours and Fox Sports Radio during the evening hours. While the program offerings are relatively the same, the station now acknowledges its FM translators at 96.7 and 107.9, and puts them at the forefront of all marketing efforts, hence the new moniker "Connect FM". Morning News airs Monday through Friday for three hours. The lineup of syndicated talk show hosts includes Jim Bohannon, Bob Brinker, Dr. Joy Browne, Bill Cunningham, Mike Gallagher, Sean Hannity, Rush Limbaugh, Dennis Prager, and Dave Ramsey.
