WUPL


WUPL, virtual channel 54, is a MyNetworkTV-affiliated television station serving New Orleans, Louisiana, United States that is licensed to Slidell. The station is owned by Tegna Inc., as part of a duopoly with New Orleans-licensed CBS affiliate WWL-TV. The two stations share studios on Rampart Street in the historic French Quarter district and transmitter facilities on Cooper Road in Terrytown, Louisiana. There is no separate website for WUPL; instead, it is integrated with that of sister station WWL-TV.
On cable, WUPL is available on Cox Communications channel 2 and Charter Spectrum channel 16.

History

As a UPN affiliate

The station first signed on the air on June 1, 1995, as an affiliate of the United Paramount Network. It was owned by Texas broadcaster Larry Safir via his company, Middle America Communications. Safir also owned Univision affiliate KNVO in the Rio Grande Valley. Prior to the station's sign-on, WHNO was approached by UPN for an affiliation, though WHNO's owner LeSEA Broadcasting declined all netlet offers on their stations through the country, as the programming planned for both UPN and competitor The WB conflicted with the company's core programming values; as a result, programming from UPN, which launched on January 16, 1995, was only available on New Orleans-area cable and satellite providers through New York City-based national superstation WWOR for the 5½ months prior to WUPL's debut. Along with programming from UPN, the station ran a general entertainment format, offering vintage off-network sitcoms, talk shows, court shows and other syndicated programs. In 1996, Safir entered a deal with Cox Enterprises to take over operations of the station, and in 1997, he sold the station to the Paramount Stations Group subsidiary of Viacom; as a result, WUPL became a UPN owned-and-operated station.
Viacom merged with CBS in 2000. Despite Viacom's ownership of WUPL, the market's CBS affiliation remained on WWL-TV, the highest-rated television station in New Orleans and CBS' strongest affiliate for over 20 years. Viacom briefly considered buying WWL-TV, in which it would create a duopoly with WUPL. However, after Belo Corporation turned down Viacom's offer to buy the station, Viacom decided instead to sell WUPL to Belo in July 2005 for $14.5 million.

As a MyNetworkTV affiliate

On January 24, 2006, Time Warner and CBS Corporation announced that both companies would partner to launch The CW, which would replace The WB and UPN; the network, which debuted on September 18, 2006, would feature a mix of programs carried over from its two predecessor networks as well as newer series. The day of the announcement of the network's formation, Tribune Broadcasting signed a ten-year agreement to affiliate the network with 16 of the group's 19 WB affiliates; as a result, WNOL-TV was announced as The CW's New Orleans affiliate.
Three weeks later, on February 9, CBS filed a lawsuit against Belo Corporation over the failure to finalize the sale of WUPL to Belo. The deal was slated to close by the end of 2005, but was placed on hold when Hurricane Katrina devastated the New Orleans metropolitan area in late August of that year. Though the lawsuit provided some doubt as to its future affiliation, on July 12, 2006, it was announced that WUPL would become an affiliate of MyNetworkTV. Since News Corporation owns Fox and MyNetworkTV, CBS originally relented on allowing any of its UPN affiliates to affiliate with the new network because The CW did not affiliate with any of News Corporation's UPN stations.
On February 26, 2007, Belo announced that it would go forward with the purchase of WUPL from CBS. A Belo press release also said the sale—which had already received FCC approval—"settles litigation between Belo and CBS over the purchase that arose after Hurricane Katrina." At that time, Belo closed on WUPL, and later acquired its low-power repeater, WBXN-CA on April 20, 2007. Before then, WUPL was one of two television stations in New Orleans at the time that whose ownership held interest in a major network, and the only one to be a network owned-and-operated station.
In mid-April 2007, Belo moved WUPL's operations into WWL-TV's facility on Rampart Street. On June 13, 2013, the Gannett Company announced that it would acquire Belo for $1.5 billion. The sale was completed on December 23.
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WWL and WUPL were retained by the latter company, named Tegna. As of the start of April 2018, WUPL now has a similar logo to that of WWL's, due to Tegna's company-wide redesign of its graphical imaging, and the MyNetworkTV branding is completely played down, bringing it in line with Tegna's other two MyNetworkTV affiliates.

Digital television

Digital channels

The station's digital channel is multiplexed:
ChannelVideoAspectPSIP short nameProgramming
54.11080iWUPL-HDMain WUPL programming / MyNetworkTV
54.2480iQuestQuest
54.3480iH&IHeroes & Icons

WUPL added MundoMax to its second digital subchannel in 2014 and Heroes and Icons to its third subchannel in 2015. When MundoMax went dark on November 30, 2016, WUPL duplicated its main feed on its second subchannel until the addition of the newly-launched Quest network in late January 2018.

Analog-to-digital conversion

WUPL shut down its analog signal, over UHF channel 54, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcast on its pre-transition UHF channel 24. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 54, which was among the high band UHF channels that were removed from broadcasting use as a result of the transition.
The station carries high definition programming in the 1080i resolution format rather than in 720p, MyNetworkTV's default HD resolution format, as WWL carries its HD programming in the 1080i format.

Programming

Outside of the MyNetworkTV schedule, syndicated programs broadcast by WUPL include Mike & Molly, 2 Broke Girls, Hot Bench, and Family Feud. Occasionally as time permits, WUPL may air CBS network programs whenever WWL-TV is unable to in the event of extended breaking news or severe weather coverage.
In January 2005, WUPL began carrying CBS' morning program The Early Show in lieu of WWL-TV, which pre-empted the program in the late 1980s in favor of running an extended weekday morning newscast ; WUPL also carried the syndicated morning news and talk program The Daily Buzz until 2012, pairing that program and CBS' morning news programs under the umbrella brand "My Morning News". WUPL subsequently picked up CBS This Morning when that program replaced The Early Show in January 2012. However, this changed on December 5, 2016, as WWL picked up CBS This Morning for the entire two hours, while WUPL now carries the 7–9 a.m. block of Eyewitness Morning News.

Newscasts

WWL-TV began producing a half-hour primetime newscast at 9:00 p.m. for WUPL on June 4, 2007. Titled My54 Eyewitness News at 9, it competed against WVUE 's longer established and hour-long in-house newscast as well as a WGNO -produced half-hour primetime newscast on CW affiliate WNOL-TV. The newscast featured the same anchor team as that seen on Eyewitness News Nightwatch, WWL-TV's 10:00 p.m. newscast. Unlike the 9:00 p.m. newscast on WVUE, the WUPL newscast aired only on Monday through Friday evenings. The WNOL newscast was cancelled after the June 4, 2010 edition due to dismal ratings; by that time, the WWL-produced newscast on WUPL had passed the WNOL newscast at a distant second in the timeslot, behind WVUE. In September 2010, WWL-TV began broadcasting its newscasts in widescreen standard definition; the WUPL newscast was included in the upgrade.
The WWL-produced 9:00 p.m. newscast ended its run on WUPL after the April 26, 2013 edition, having been canceled due to consistently low ratings; three days later on April 29, the program was replaced by The 504, a pre-recorded interview show originally hosted by WWL-TV weekday morning co-anchor Melanie Herbert. Newscasts returned to WUPL on September 9, 2014, with the debut of a half-hour weeknight 6:30 p.m. newscast produced by WWL.