WVVA
WVVA, virtual channel 6, is a dual NBC/CW+-affiliated television station licensed to Bluefield, West Virginia, United States and serving the Bluefield–Beckley–Oak Hill television market, which also covers portions of southwestern Virginia. The station is owned by Quincy Media. WVVA's studios are located on U.S. Route 460 in Bluefield, and its transmitter is located atop East River Mountain, near the West Virginia–Virginia border.
History
The station went on the air on July 31, 1955, under the special commitment of a VHF allotment to Bluefield after the release of the Federal Communications Commission 's Sixth Report and Order in 1952. Because of its proposed antenna height and location on East River Mountain, the channel 6 allocation in Bluefield was short-spaced to WATE-TV in Knoxville, Tennessee and side-spaced to WCYB-TV in Bristol, Virginia. As a result, the proposed station on the channel 6 frequency would therefore be limited to one-half of the visual maximum effective radiated power, or 50,000 watts.The station's original call letters were WHIS-TV, named for West Virginia politician Hugh Ike Shott. Shott died in 1953, two years before the station made it to air, and his heirs were channel 6's original owners. The Shotts were forced to construct a privately owned microwave relay system to receive NBC programming from WSLS-TV in Roanoke, Virginia, the closest and most accessible city receiving network signals via the A.T. & T. Long Lines system. When it was completed in September WHIS-TV began carrying NBC programs, the first being The Pinky Lee Show. The station's operations were originally housed in the Bluefield Municipal Building; on January 1, 1967, the WHIS stations moved into new facilities on Big Laurel Highway, known as "Broadcast Center," and channel 6 began full color operations.
The Shott family, through what was known as the Daily Telegraph Publishing Company, controlled not only WHIS-TV but also the city's only radio stations—WHIS-AM-FM—and the city's only daily newspaper, the Bluefield Daily Telegraph. Although their media holdings in Bluefield were considered a monopoly by some, only the newspaper was a vehicle for their conservative political views. But in 1975, the FCC decreed that a single company could not own all of the media outlets in one area, and required several small-market broadcast-print combinations to be broken up. The ruling forced the Shott family to sell their Bluefield television station. In 1979, after four years of appeals, the Shotts sold WHIS-TV to Quincy, Illinois-based Quincy Newspapers. After the sale was completed, the new owners changed the station's call letters to WVVA on May 1, 1979; the call sign refers to the states which channel 6 serves, West Virginia and Virginia.
On February 17, 2009, WVVA switched to "Digital Nightlight" service on its analog signal showing information on the transition to exclusive digital television and its nightly 6 o'clock newscast. Post-transition digital operations continued on channel 46, remapping to channel 6 using PSIP. The station's analog service was terminated altogether in late-April 2009.
WVVA currently has a construction permit for a digital fill-in translator on channel 43 from a transmitter near Layland. This will have the same call sign as the main signal and primarily serve the northern portion of the market.
Digital television
Digital channels
The station's digital signal is multiplexed:| Channel | Video | Aspect | PSIP short name | Programming |
| 6.1 | 1080i | WVVANBC | Main WVVA programming / NBC | |
| 6.2 | 720p | WVVACW | Two Virginias' CW | |
| 6.3 | 480i | WWVAME | MeTV Two Virginias' | |
| 6.4 | 480i | WVVACT | Court TV | |
| 6.5 | 480i | WVVAST | Start TV | |
| 6.6 | 480i | Blank | Dabl |
WVVA-DT2
From 1995 until late 1998, The WB's programming was available in the Beckley/Bluefield/Oak Hill, West Virginia market via WGN-TV's national feed. The station launched in late-1998 as a cable-only station with the fictional call sign "WBB". It was a WB affiliate through The WB 100+ which was a similar operation to the current CW Plus service. "WBB" was identified on-air as "West Virginia's WB 18". WVVA provided promotional and advertising services for this station. On January 24, 2006, it was announced that The WB and UPN would end broadcasting and merge to form a new combined service, which would be called The CW. The letters would represent the first initial of corporate parents "C"BS and the "W"arner Bros. unit of Time Warner.When The CW launched on September 18, "WBB" was added to a new second digital subchannel of WVVA to offer non-cable subscribers access to the network. At this point, it began using the WVVA-DT2 calls in an official manner. For a few weeks during the summer of 2007, WVVA produced a weeknight prime time newscast at 10 on WVVA-DT2. Airing for thirty minutes, the show featured news anchor Erica Greenway, Chief Meteorologist Corey Henderson, and Sports Director P. J. Zeiggler. It is unknown why the program was dropped after such a short run.