Chevron Cars


The Chevron Cars are part of an advertising campaign of the Chevron Corporation consisting of television spots, print ads, billboards, and toy cars available at Chevron retail locations.

History

Their debut in television commercials on May 1, 1995 featured talking cars done in clay animation, with a variety of car colors each with different personalities. The commercials themselves, done in a similar fashion to Creature Comforts, were crafted by Aardman Animations and used to promote Chevron with Techron. A year later, Chevron gas stations began selling the toy cars featured in the commercials. Chevron underestimated demand in 1997 and increased production to 700,000 on each of 4 or 5 new models at the time, compared to 500,000 in the previous year.
Although originally designed for children, Chevron executives were surprised that adults started collecting the toy plastic cars as well. Older adults are among the most enthusiastic collectors of the Chevron Cars.
On October 2, 2001, Chevron issued the limited edition Hope car to raise awareness about the fight for a cure for breast cancer and raised about $300,000 in donations. This has been followed by a new breast cancer awareness each October through 2007 with profits going to relevant charities.
In 2007, Chevron began limited production of cars in association with major commercial sports and university teams based on their Victor E. Van car.
On July 26, 2011, Chevron announced that due to decreasing consumer demand, the production of the Chevron Cars would be discontinued. This brought to an end a period of fifteen years in which they were produced and sold.
Car #Car nameReleasedCar info
1Sam SedanA white sedan who always wants to stay shiny and clean and is watching the birds above.
2Wendy WagonA turquoise station wagon who is always on the road from sunrise to sunset and is often known as the "winning wagon".
3Tony TurboA red turbo car who zooms through the streets and sees everything.
4Freddy 4-WheelerA green 4-wheeler that has mud splashes on his sides and two mountain bikes on his rack. He often goes out on mountain roads and loves getting dirty. #1-4 originally came out in "ice cream boxes" later ones were in bubble wrap containers.
5Patty PatrolA black and white police car who remains on the alert of patrolling the streets.
6Tyler TaxiA yellow taxi cab with the traditional black and white checkerboard colors of older New York Taxis. He cruises everywhere in town and sees new things.
7Pete Pick-upA blue pickup truck who works at the 10 Gallon Ranch, loading and unloading hay and horses from his trailer.
8Horace n TrailerA horse trailer that Pete Pick-Up often pulls. Horace is the name of the horse inside it.
9Holly HatchbackAn orange hatchback car who works at stores around town.
10Leslie LXA creamy white LX, born in Beverly Hills, California, who contains fancy luxury designs.
11Danni DriverA pink student driver car who shows the learnings of driving.
12Tina TurboA yellow turbo car who always likes to look and feel good. She also wants Tony Turbo to notice her, but has never succeeded.
13Kelly KompactA green compact car who, like Leslie LX, was born in Beverly Hills, California and often gets into arguments with Leslie.
14Cary CarrierA blue and yellow car carrier who guides and delivers all Chevron cars to their performance needs.
15Rudy RagtopA red VW ragtop car who came from Olden, Texas and despite being old, is still able to go everywhere.
16Woody WagonA bright turquoise station wagon with the wooden design of vintage 1970s wagons and carrying a surfboard on his rack. He comes from San Diego, California and is into surfing.
17CC Boat n TrailerA trailer with a red wooden boat on it that is usually pulled by Woody Wagon.
18Casey CoupeA yellow coupe who came from Social Circle, Georgia and loves being in traffic.
19Bailey BouncerThe first young car produced, Bailey is yellow and came from Little Falls, Washington. She likes to bounce everywhere.
20Brandon BumperThe second young car produced, Brandon is green and also came from Little Falls. He wants everyone to bump into him.
21Skyler ScamperThe third young car produced, Skyler is orange and also came from Little Falls. She likes to scamper through the sky.
22Zachary ZoomerThe fourth young car produced, Zachary is purple and also came from Little Falls. He always wants to zoom through everything.
23NandoA red station wagon with a guitar case on his roof. He is always into music.
24Frankie 4-WheelerA blue 4-wheeler with mud splashes on his sides, much like Freddy 4-Wheeler. Like Freddy, he loves going off-roading.
25Leo LimoA silver limousine who drives stars everywhere and contains more luxurious features than Leslie LX.
26Hank HotrodA purple hot rod with flames painted on his front. Hank came from Hot Springs, Utah and loves getting hot stuff.
27Della DeluxeA light blue and white car who came from Grand Gulf, Mississippi and contains many grand features.
28Sally SchoolbusA yellow school bus who came from Bussey, Arizona, and always gets everyone to school.
29Trevor Tow TruckA yellow and blue tow truck who came from College Station, Texas and works at his own auto shop. He also loves music.
30Pax PowerA purple car who came from Gasoline, Texas and has learned everything in his engine.
31Charlie ChaserThe fifth young car produced, Charlie is blue and came from Little Falls like all the other young cars. He likes to chase everyone.
32Dylan DasherThe sixth young car produced, Dylan is pink and came from Little Falls. She likes to dash everywhere.
33Chandler ChipA green and white ice cream truck with an ice cream cone that rotates on his roof and plays "Pop Goes the Weasel". Chandler came from Chipley, Florida and he always keeps his ice cream chilled.
34Summer ScoopA brown and white ice cream truck who came from Roopville, Georgia and has the similar features of Chandler Chip, except playing "Turkey in the Straw" instead.
35Riley RoadsterA red roadster with white on his hood. Riley came from New Roads, Louisiana and loves racing.
36Maddie MudsterA white car with big mud splashes and the words "Wash me" written on her sides. Maddie came from Mudville, Texas and likes getting muddy in the pigpen.
37Payton PizzaA red pizza delivery van with a pizza slice on his roof. Payton came from Pie Town, New Mexico and always wants to keep his pizzas hot when he delivers them.
38Travis TankerA white tanker truck with the Chevron logo and some cars painted on his tank. Travis came from Gasoline Alley, Arizona and carries all the fuel for the cars.
39Maria MinivanA blue minivan with luggage on her rack. Maria came from Santa Maria, California and loves travelling through different scenery.
40Hap E CamperA white and blue camper trailer that is pulled by Maria Minivan, Freddy 4-Wheeler, Frankie 4-Wheeler, Woody Wagon, Pete Pickup, and Maddie Mudster.
41Brent BlizzardA red 4-wheeler with snow splashes on his side and snow boots on his rack. Brent came from Snowflake, Arizona and is the cousin of Freddy 4-Wheeler. He likes travelling off-road in the snow.
42Fuller Fire TruckA red fire engine who came from Rescue, California and is always on the scene of an emergency.
43Moe MuscleA blue car with white stripes that go over his roof. Moe came from Muscle Shoals, Alabama and likes to stay tough, fast and fit.
LE-1Davey DriverA green student driver car that has the same features as Danny Driver.
Numbered SeriesIcon CarA red sports car who wants to be the icon of the Chevron cars, was available only in the Family Fun Kit.
LE-2Taylor TaxiA golden taxi cab with the same checkboard stripes as on Tyler Taxi. Taylor came from Carefree, Arizona and likes going to different places.
OAKVictor E. Van: Oakland AthleticsA dark gray minivan with Oakland Athletics stickers.
SFVictor E. Van: San Francisco GiantsAn orange minivan with San Francisco Giants stickers.
VEV-LAVictor E. Van: Los Angeles LakersA purple minivan with Los Angeles Lakers stickers.
VEV-???Victor E. Van: Arizona CardinalsA red minivan with Arizona Cardinals stickers.
VEV-CAVictor E. Van: California AngelsA red minivan with California Angels stickers.
VEV-UTVictor E. Van: JazzA purple minivan with Utah Jazz stickers.
VEV-ASUVictor E. Van: ASU A dark red minivan with Arizona State University stickers.
VEV-UAVictor E. Van: UA A blue minivan with University of Arizona stickers.
VEV-UHVictor E. Van: UH A green minivan with University of Hawaii stickers.
VEV-UNLVVictor E. Van: UNLV A red minivan with University of Nevada, Las Vegas stickers.
VEV-USCVictor E. Van: USC A red minivan with University of Southern California stickers.
VEV-SDSUVictor E. Van: SDSU A bright red minivan with San Diego State University stickers.
VEV-PSUVictor E. Van: PSU A green minivan with Portland State University stickers.
VEV-TAMUVictor E. Van: Texas A&M UniversityA dark red minivan with Texas A&M University stickers.
VEV-BYUVictor E. Van: Brigham Young UniversityA dark blue minivan with BYU stickers.
VEV-PENNVictor E. Van: Penn State UniversityA black minivan with Penn State stickers.
VEV-OREVictor E. Van: Oregon UniversityA green minivan with Oregon Ducks stickers.
VEV-WUVictor E. Van: University of WashingtonA purple minivan with University of Washington stickers.
VEV-CALVictor E. Van: California University at BerkeleyA yellow minivan with Cal stickers.
VEV-GUVictor E. Van: GU A violet minivan with Gonzaga University stickers.
SE-1Hope 2001A pink car who came from Sisters, Oregon and knows what one needs. there was no date on the packaging.
SE-2Hope 2002A pink car who came from the same town of Hope 2001 and knows the key to feeling good.
SE-3Hope 2003A pink car with a silver stripe in the center. Hope 2003 has the same features as Hope 2001 and Hope 2002.
SE-4FaithA brown car who has the same features of Hope 2001, Hope 2002 and Hope 2003.
SE-5CherishA red car who came from Friendship, Tennessee and is always into friendship.
SE-6PromiseA pink and white car who came from Devotion, North Carolina and has similar features of Cherish.
SE-7CourageA darker pink car who came from Challenge, California and contains the same features of other Limited Edition cars.
SE-8SpiritA lighter pink car who came from Spirit Lake, Idaho and has many of the same features of the other Limited Edition cars.
SE-9DevotionA pink car who came from Niceville, Florida and is always devoted to the big picture.
SE-10HarmoneeA light pink minivan who came from Harmony, California and loves harmoinous things.
Autopia-1ClassicThe yellow autopia car who is proud of being the oldest one in Disneyland.
Autopia-2DustyThe gray autopia car who likes to go off-roading which has made him a cousin of Freddy and Frankie 4-Wheelers.
Autopia-3SuzyThe red autopia car who likes to get upbeat around town.
Autopia-4SparkyThe purple autopia car who always wants to do his best on the track.
Autopia-5Gold DustyA golden version Dusty that was produced to commemorate the reopening of the Chevron sponsored Autopia in Disneyland.

Credits

The television ads were designed by advertising agency Young and Rubicam. The internet strategy, digital brand extension and the ecommerce component was created and managed by San Francisco web developer ISL Consulting, now part of ClearMetrics, Inc. ISL Consulting also developed the original Chevron.com corporate website as well as numerous other web-based initiatives for the various Chevron operating companies.

Pop culture

The Chevron Cars television ads have been parodied in several television shows, including Robot Chicken, the animated comedy Family Guy, and a MADtv sketch in which one of the cars gets fitted with a bomb and explodes after asking questions about the ticking.