Princess Gwenevere and the Jewel Riders


Princess Gwenevere and the Jewel Riders is a 1995–1996 American comic fantasy-themed animated children's television series produced by Bohbot Productions and Hasbro in association with Hong Ying Animation. It was internationally syndicated by Bohbot Entertainment. The series was primarily aimed at girls and had two seasons of thirteen episodes each in 1995–1996.
The plot follows the quest of a young princess of Avalon, Gwenevere, and her fellow teenage Jewel Riders, Fallon and Tamara, to find and secure the scattered enchanted jewels so they can use them to stop the evil sorceress Lady Kale from taking over the kingdom, restore harmony in magic, and bring home their banished mentor Merlin. In the second season, the Jewel Riders receive more powers to compete against the returning Kale and the mighty new enemy Morgana for more magical jewels.
Jewel Riders is in many ways similar to The Adventures of the Galaxy Rangers and both series had the same creator and director, Robert Mandell, as well as some of its writers, notably Christopher Rowley. The series was initially planned as an adaptation of Dragonriders of Pern, came in the wake of Bohbot's earlier take on the Arthurian legend, King Arthur and the Knights of Justice, and shares similarities with the magical girl subgenre of anime and with some American cartoons. Although writers were divided on the show, it was a hit in France and later became the basis for the novel series and upcoming animated series .

Plot

Premise

In the original version of the show, the title character's name resembles that of King Arthur's wife, Guinevere, while other Arthurian characters include Merlin and the Lady of the Lake. The show's action is set in the legendary island of Avalon, here portrayed as a fairy tale-style utopia that keeps its magic in check through the seven Crown Jewels of the Kingdom, each representing an area of the realm. The series takes place a thousand years after the good wizard Merlin's initial victory over the evil queen Morgana. The eponymous Jewel Riders are young female champions of goodness and magical guardians of the city of New Camelot who, mentored by the ageless Merlin and aided by their magic animal friends, have been traditionally upholding the laws of the peaceful land and defending its people for generations. But when a new great menace looms over Avalon, and with their teacher Merlin suddenly gone, the current Jewel Riders are tasked with recovering the mystical Enchanted Jewels that control the dangerous Wild Magic.
Avalon's fate rests with the Jewel Riders: the latest incarnation consists of the 16-year-old Princess Gwenevere and her friends, Fallon and Tamara. Their jewels, besides their various unique powers, allow them to "ride" safely through the tunnels of a dangerous alternate dimension of the Wild Magic, as well as to communicate with their Special Friends ― the magic animals who each share a similar gemstone in their neck collars. The girls are often assisted by the Pack, an also teenage male trio of wolf-riding Knights of Avalon who wield the Forest Stones, and fight against Lady Kale, the ruthless former princess of Avalon who has vowed to command all the magic and rule the kingdom no matter the consequences. An emphasis is set on the "power of friendship", which enables the Jewel Riders to overcome evil and to even ultimately befriend some of their would-be enemies. In the second season, the threat to Avalon is not over yet, and gets worse with an introduction of an even more dangerous adversary for the Jewel Riders to thwart. Instead of Crown Jewels, Gwen and her friends seek out another cache of magical gems while still struggling to keep off the forces of darkness and to contain the growing chaos in the magic.

First season

The story is set up during the two-part pilot episode "Jewel Quest." Princess Gwenevere, the young daughter of the current rulers of Avalon, Queen Anya and King Jared, is being prepared by Merlin for the day when she will meet a bonded animal friend to share their own themed Enchanted Jewels with. Gwen is yet to be given the magic of the royal Sun Stone, while her best friends Tamara and Fallon already wield the magic of the Moon Stone and the Heart Stone. Gwen needs to search for such an animal and become the new leader of the Jewel Riders, and later succeeds in getting her Special Friend in Sunstar the flying unicorn. Meanwhile, the outlaw Lady Kale, a hateful and power-hungry sister of Anya, gets hold of the mysterious Dark Stone and uses it to overpower Merlin, sending him into the perilous dimension of Wild Magic. Kale steals the Crown Jewels and plans to use their magic to take over Avalon and reign forever, but Merlin foils her by breaking their setting and sending them back to the lands from where they had come, scattering them wide across the kingdom and beyond. Unfortunately, once the Crown Jewels' bond is broken, magic is no longer stable and flows out of control, causing dangerous outbreaks until they are brought back together. Retrieving them is the only way the Riders can free Merlin from being lost in the limbo of Wild Magic and so their titular quest begins. Using the magic of the Enchanted Jewels and their friendship, the Jewel Riders must prevent Kale from gaining more power, reclaim the Crown Jewels, and save Merlin and all of Avalon.
The primary storyline tells of the Jewel Riders' adventures in their efforts to locate and secure each of the Crown Jewels before Kale can get her hands on them or to win them back if she does. The seven Crown Jewels consist of the Jewel of the North Woods, the Rainbow Jewel found inside the Rainbow Falls, the Jewel of the Burning Ice found in the Hall of Wizards at the Wizard's Peak in the snow-covered mountains, the Misty Rose Jewel found in the Misty Moors, the Desert Star Jewel of the Great Desert found in the magical realm of Faeryland, the Jewel of the Dreamfields, and the Jewel of the Jungle found in the hidden lair of the legendary wizard Morgana.
During the two-part dramatic finale of the first season, Kale succeeds in seizing control of the Jewel Keep at the Crystal Palace. Becoming seemingly invincible, she overthrows Anya, unleashes the dark magic onto Avalon, strips the Jewel Riders of their powers, and prepares to make herself a queen for eternity. Kale seeks out Merlin to finish him off, but he uses his remaining powers to pull her into the Wild Magic and holds her there long enough for the girls to release the magic of the Crystal Palace, revealed as the greatest Enchanted Jewel in Avalon. Unaware of this, Kale attempts to absorb the powers of the gathered Crown Jewels and ends up being destroyed and all the dark magic is undone. The girls then discover that they have tuned the Crown Jewels to their personal jewels, enabling them to channel all the magic of Avalon. In doing so, however, they squandered a chance of solving the magic crisis for good, as well as a chance of freeing Merlin, who has given up his staff jewel so Kale could be defeated.

Second season

The Jewel Riders realize that the Crown Jewels have given them a set of new 'Level Two' armor and magic seven times more powerful than before. They girls now have at their disposal far greater magic than they ever dreamed possible; they also find it difficult to use. Meanwhile, inside the Wild Magic, Lady Kale's Dark Stone is summoned toward a floating palace, where she re-materializes and meets her accidental rescuer, the legendary Morgana, creator and original wielder of the Dark Stone. Morgana had led the other ancient wizards against Merlin a millennium ago but failed and, having lost her jewel, has remained trapped in the Wild Magic ever since. United only by their mutual hatred for Merlin, the two grudgingly decide to team up as Morgana sends Kale back to Avalon in search for the other Wizard Jewels in a preparation for her own return. The Jewel Riders need to master their enhanced jewel powers while they continue their quest to bring Merlin home, especially since soon they confront Morgana and realize that they are facing a very dangerous new enemy.
The seven Wizard Jewels are just as hard to obtain as the Crown Jewels were, as they are scattered in magical places beyond Avalon. Through most of the season the Riders try to find the jewels before they fall into the hands of Morgana, who wants to use their magic to complete her conquest of the kingdom; at the same time, Kale also seeks the Wizard Jewels for herself while supposedly working for/with Morgana. The seven Wizard Jewels consist of the Unicorn Jewel, the Jewel of Arden, the Garden Jewel, the Jewel of the Sea, the Time Stone, and the Fortune Jewel, not counting the Dark Stone itself.
Princess Gwenevere meets a handsome, mysterious young man called Ian, falling in love with him. Tamara gains a magical animal for herself, which turns out to be a strange striped unicorn named Shadowsong. The deciding battle between the forces of light and dark ensues during the series' two-part conclusion, set in the Heart of Avalon. There, Gwen is given the magic Staff of Avalon by the Lady of the Lake, which she then uses to vanquish Kale and to save her friends. In the final showdown, the Riders and their friends band together to battle Morgana in a test of skills and wits over the collected Wizard Jewels. Eventually, the princess fuses the Dark Stone with the Sun Stone and captures the ultimate One Jewel forged from all the Wizard Jewels, which the freed Merlin then uses to get rid of Morgana, the ancient wizards' ghosts, and the dark magic once and for all.

Characters

The titular trio of teenage Jewels Riders consist of Gwenevere/Starla, and her friends Fallon and Tamara. Each of their jewels has different magical abilities and their own colors and corresponding gemstones of various powers, besides also allowing them to communicate with their animals:
The Jewel Riders are aided, in a general absence of Merlin himself, by his talking owl named Archimedes or just Archie. The girls are also sometimes assisted by the boys of the Pack, led by Gwen's aspiring boyfriend Drake who is supported by Josh and Max. Other recurring characters include Gwen's parents Queen Anya and King Jared, and the Travel Trees and Guardian the genie. Another major new character is Ian, the man-wolf prince of the Forest of Arden, who falls in love with Gwen and becomes her champion and second main romantic interest.
The series' antagonist is initially Lady Kale, Gwen's wicked aunt who has become an "outlaw princess" and now uses magic for evil through the Dark Stone in her ambition to become the absolute ruler of Avalon. She is aided by her animals: Grimm the dragon and a duo of small dragon-weasel creatures named Rufus and Twig. The prime villain of the second season is Morgana, with a revived Kale being reduced to her very insubordinate sidekick.

Episodes

Season 1 (1995)

The show's action is set in the legendary island of Avalon, here portrayed as a fairy tale style kingdom utopia that keeps its magical energies in check by the seven Crown Jewels, each representing a different area of the realm. The series takes place after a thousand years passed since the good wizard Merlin's initial victory over the witch queen Morgana. In the original version of the show, the title character has her name similar with Arthur's wife, Guinevere; other Arthurian characters in the show include Merlin and Lady of the Lake. Mentored by the ageless Merlin, the Jewel Riders are the young female champions of goodness and magical guardians of New Camelot, who uphold the laws of the peaceful land and defend its people for generations. But with their teacher Merlin suddenly gone, the trio of current of Jewel Riders, the kingdom's traditional adolescent girl defenders aided by their animal friends, get tasked with recover the mystical Enchanted Jewels that are essential for controlling the dangerous wild magic. Avalon's fate rests with the Jewel Riders, the latest incarnation of which consists of the 16-year-old Princess Gwenevere and her friends, Fallon and Tamara. Along the way, the protagonists must contend with Gwen's evil aunt Lady Kale, a ruthless sorceress who has vowed to control all the magic and rule Avalon no matter the consequences. An emphasis is set on the "power of friendship", which enables the Jewel Riders to overcome their adversaries.

Season 2 (1995–96)

In the second season, the threat to Avalon is not over yet and it gets worse with an introduction of an even more dangerous adversary for the Jewel Riders to thwart. Instead of Crown Jewels, Gwen and her friends seek out another cache of magical gems while still struggling to fight off the forces of darkness and to contain the growing chaos in the magic.

History

Development

Princess Gwenevere and the Jewel Riders was produced by the New York-based studios New Frontier Entertainment and Enchanted Camelot Productions for Bohbot Productions in 1995. The series was produced by much of the team behind the late 1980s science fiction cartoon The Adventures of the Galaxy Rangers, including the creator, co-writer and main director of both shows, Robert Mandell, after a long development process. Despite a similar theme and title, there are no connections with King Arthur and the Knights of Justice, which was Bohbot Entertainment's other Arthurian-inspired cartoon series that was produced in 1992–1993. It was originally supposed to be a cartoon adaptation of the Dragonriders of Pern series of fantasy novels by Anne McCaffrey but eventually went in a different direction.
The series was renamed repeatedly in the course of its development, including to Enchanted Jewel Riders sometime in late 1994 or early 1995 and Princess Guinevere & Her Jewel Adventures in March 1995, before ultimately becoming Princess Gwenevere and the Jewel Riders. One of the several work-in-progress titles for the show was Enchanted Camelot, which was acquired as such in March 1994 by LIVE Entertainment. Enchanted Camelot had some major differences in its character design. The August 1994 draft script for the pilot episode of Enchanted Camelot was different in many aspects. According to The Buffalo News, "the production team intended for the Jewel Riders to serve as positive role models for girls." Bohbot's press kit for the series described it as "classic story-telling," incorporating "strong themes of friendship, teamwork, responsibility and conflict resolution."
Each episode was constructed as an animated minimusical. The animation work on the series was done in Taiwan by Hong Ying Animation; one of the show's character designers was the future Emmy Award winner Rob Davies. The overall design was done by Jane Abbot, with Billy Zeats and Greg Autore serving as art directors. Enrico Casarosa was one of the storyboard artists. It was the first series scored by Louis Fagenson; though the French version's soundtrack was the work of Julie Zenatti. The show's CGI effects were created by Ian Tetrault in Autodesk 3ds Max and Adobe After Effects.
The actress for Gwenevere/Starla was changed for the second season because Kerry Butler had to go to Canada for the musical Beauty and the Beast. The series was not renewed for 1997, but there were originally rumors about a third season being planned for 1998.
The series' art director Greg Autore said about the making of the second season: "Bohbot wanted European distribution which required 26 . So they made the next 13. They would have made more but were waiting to see how it succeeded. When the second set of episodes was turned on, the only two directions to start with were – 1) Search for wild magic jewels since the first set was all found 2) Use Morgana as the ultimate villainess instead of Lady Kale. Fortunately, director Robert Mandell was open to many of my suggestions. That second season had many episodes that grew from my concepts and a very rough storyline suggestion. Since the second season were not yet written and were rushed into production, this was where I had the most fun. Instead of just translating the characters and creating new fashions, I was free to create many new powers and adventures for the show. While I had input on many of the first episodes, I was now creating the basic storylines for entire episodes. Robert always had Morgana in the back of his head as a villainess he wanted to do. Now we could break out and expand the world of Avalon in different ways."

Release

The show was first broadcast in the United States in 1995–1996 on Bohbot Entertainment's "Amazin'! Adventures" block, had U.S. coverage of 80%, and aired on 106 stations. Internationally, Jewel Riders was shown in more than 130 other countries by 2000. It was acquired by Fox Kids Europe in 2000.
There have been four VHS releases in America by Family Home Entertainment in January 1996 covering only part of the first season and consisting of Jewel Quest, Wizard's Peak and For Whom the Bell Trolls, followed by Full Circle in July 1996. Leading up to the release date, Hasbro and Toys 'R' Us offered an episode from the program on video for free with the pre-order purchase of a related toy. The UK, Serbian and French VHS releases include some episodes from the second season.
In 2005, the rights for the DVD retail in the United States and Canada were given to Digiview Entertainment, which has reserved the right to release the show on DVD. They announced plans to released the first two volumes in 2006 and subsequent volumes over the course of the next year. However, the only DVD released by Digiview was Wizard's Peak, containing the first five episodes of the show and available in Wal-Mart stores. Though it says "Princess Gwenevere & the Jewel Riders" on the cover, the show on the DVD is the international version ; in the case of both the cover and the show itself, the Starla-style title fonts are used in the logo, and the disc appears to be region-free. The complete first season was released on DVD in France in 2008 dubbed into French. The series was also released on DVD in Serbia in 2007 and 2008 with a Serbian dub.
In 2008-2009, the series was available to be watched for free in a streaming media form on the Lycos Cinema service and later Kidlet.tv; while it was titled as Princess Gwenevere and the Jewel Riders, it was actually the Starla version. In 2009, the show was also made freely available for users of the Internet service SyncTV. In 2011, the Starla version became available for streaming through Netflix for the users in the United States, expanded to the entire first season in 2012. The first two episodes have been put on YouTube by 41 Entertainment, a new company founded by the producer Allan J. Bohbot. In 2018, most of the episodes have been released in high quality and wide aspect ratio through the subscription service Watch It Kid!.

Merchandise

According to Robert Mandell, the show was originally commissioned by Hasbro through reverse toyetic to accompany their line of toys. However, according to Variety, Bohbot "took the Princess Gwenevere concept to Hasbro Toys, which after extensive market research, put itself enthusiastically behind the project, collaborating in equal partnership with Bohbot on the development of the property." A national "Watch and Win" contest in February 1996 offered viewers the opportunity to win Princess Gwenevere videos and toys if they mailed in the correct code words from the show. The Hasbro/Kenner toy line had two series of action figures for girls ages 4 and up. The first series contains Princess Gwenevere, Sun Power Gwenevere, Tamara, Fallon, Drake, Lady Kale, Sunstar, and Moondance; and the second series contains Deluxe Princess Gwenevere, Deluxe Tamara, and Deluxe Fallon. According to Time to Play, the action figures' sales "bombed". In the fall of 1996, Hasbro planned to reintroduce revamped versions of the figures as well as new characters from the animated series. The toys had a television advertising campaign featuring a 30-second commercial.
Other merchandise included a series of collectible trading cards released by the Upper Deck Company in 1996, a "play-a-sound" children's illustrated sound book by Nancy L. McGill based on the first two episodes and published by Publications International that same year, Panini Group collectible stickers, a makeup kit, Happy Meal and Long John Silver's premium toys, lunchboxes, clothing items, and such. There were unrealized plans to produce a video game adaptation and the series' theme song was included on Mastermix's TV SETS CD 14.

Legacy

In 2001, author Rachel Roberts began writing her contemporary fantasy book series loosely based on the show and borrowing various concepts and names, as well as lyrics from some of the songs used in Jewel Riders. As of 2012, the series consists of 12 novels, as well as the three-volume graphic novel adaptation, titled Avalon: The Warlock Diaries.
A film adaptation of Avalon: Web of Magic was announced in 2012, but was never released. An Avalon animated series project was revealed in 2017.
Natoo's jewel line Joyau Magique was inspired by Jewel Riders, her favourite childhood cartoon.

Reception

Ratings

Princess Gwenevere and the Jewel Riders was reported to be "struggling with a 0.6 national Nielsen rating among girls 2–11" in 1995. Bohbot hoped heavy promotion of the merchandise products would raise awareness of the show. Nevertheless, it was the most popular of the first-run cartoon series in the 1995 edition of Bohbot's "Amazin' Adventures II" weekend syndicated package. Daily Herald reported it was "the number one syndicated television show in the U.S. among girls 6 to 11" in 1996. It was reported that Starla became "a huge hit" when it was shown in France. First broadcast there in April 1996, it reached the top of the channel France 3's ratings in children’s time slots with a 77.6% market share average, proving "that action, knights and fantastic stories work very well with boys, too."

Critical reception

The reception by writers has been mixed. According to Video Librarian, "a cross between ' and the saccharine My Little Pony, the Princess Gwenevere and the Jewel Riders series is standard Saturday morning cartoon fodder." Scott Moore of The Buffalo News compared the "underwhelming" Princess Gwenevere to the "overhyped" Sailor Moon. Rob Bricken of Topless Robot ranked Princess Gwenevere fifth on his 2009 list of "most ridiculous" adaptations of Arthurian legend, commenting that shows like that "were clearly made to take advantage of a small, low-aiming school of girl-oriented action cartoons, but it ultimately lost out to a slightly more tolerable Japanese import." Bert Olton opined in Arthurian Legends on Film and Television that "Princess Gwenevere and the Jewel Riders combines all the worst elements of minimalist cartooning, modern commercialism and vacuous storytelling with a tiny portion of Arthurian legend." In The Middle Ages in Popular Culture: Medievalism and Genre, Clare Bradford and Rebecca Hutton described it as "a disappointing production that is markedly sexist and racist with only tenuous links to the Arthuriad." Kathleen Richter of Ms. called the show "so sexist and racist" for how it has "the powerful female figure demonized as evil and the main character blonde and blue-eyed."
On the other hand, France's Fun Radio included it among the 14 "probably the best" cartoons of the 1990s. Alan and Barbara Lupack opined in King Arthur in America that the show, "with its strong female heroine, is interesting in part because it is designed primarily for girls". Bustles Lucia Peters wrote, "Princess Gwenevere and the Jewel Riders followed a pretty classic 'special kid and special friends have awesome powers and must defeat the forces of darkness' format. The fact that it met at the intersection of horses, sparkly things, and girl power, though, means that it holds a special place in many '90s kids' hearts." Some noted the show for its positive values. According to Billboard, "there are life lessons to be learned along the way, and the program in general promotes brains over brawn". Similarly, Keith Busby wrote in Arthurian Literature that "the series appeals to young girls and teaches them the values of friendship". Marshal Honorof of Tom's Guide described it as similar to the 1980s Dungeons & Dragons'' cartoon in being "a traditional swords-and-sorcery adventure with stand-alone episodes and an emphasis on making kids laugh rather than bogging them down with the dour intrigue or blood-soaked combat of most medieval fantasy stories." In 2018, Syfy's Brittany Vincent wrote that the show had been a "perfect fodder for young girls like me looking for strong women and heroes to imitate" and called it "a pleasant and kitschy relic of the past."

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