Aagadu


Aagadu is a 2014 Indian Telugu-language action comedy film directed by Srinu Vaitla. Written by Anil Ravipudi, Upendra Madhav and Praveen Varma, the film was jointly produced by Ram Achanta, Gopi Achanta, and Anil Sunkara under their banner 14 Reels Entertainment. It features Mahesh Babu and Tamannaah in the lead roles and Sonu Sood, Rajendra Prasad, Ashish Vidyarthi, Nassar, Brahmanandam, Ajay, Vennela Kishore, and M. S. Narayana in supporting roles. Shruti Haasan made a special appearance in the film by performing an item number.
Aagadu marked S. Thaman 50th film as a music composer. K. V. Guhan provided the cinematography and M. R. Varma edited the film. Mahesh played the role of Shankar, an encounter specialist who is transferred to a village named Bukkapatnam as its circle inspector of police and is assigned the task of halt the plans of a power plant construction by Damodar, an influential crime boss as it is considered harmful to the natural resources of the locality. Shankar learns that Damodar is the reason behind his brother Bharath's suicide and seeks revenge.
Aagadu was produced on a budget of 650 million. Principal photography commenced on 28 November 2013 and lasted until 5 September 2014. Majority of the film was shot in and around Hyderabad. A few portions of the film were filmed in Mumbai, Gujarat, Bellary, and Kerala. Some song sequences were filmed in Ladakh, Switzerland and Ooty apart from Hyderabad and Bellary. The post-production phase, which lasted for 50 days, was wrapped up on 16 September 2014.
Released on 19 September 2014 in 2000 screens globally, Aagadu opened to decent critical reception and debuted with a positive response at the box office. Due to unfavourable word of mouth and competition from new releases, Aagadu ended up collecting a distributor share of 342.5 million globally and was declared a box-office bomb due to the high costs involved. However, Aagadu crossed the US$1 million mark at the United States box office in two days including its previews, which was considered a remarkable feat. The film was dubbed into Hindi as Encounter Shankar, into Tamil as Idhudhaanda Police, and into Malayalam as Pokkiri Police.

Plot

Shankar is an orphan raised by a sincere police officer named Rajarao. His son Bharath accidentally kills a kid, and Shankar takes the blame on him. Shankar is imprisoned, and Rajarao warns him not to meet him again. After graduating, Shankar is employed as a circle inspector of police. He is popularly referred to as "Encounter" Shankar because of his track record as an encounter specialist.
Shankar is transferred to Bukkapatnam town in Tadipatri, Ananthapur district. He is assigned the task of halting the illegal businesses of Damodar, an influential crime boss whose dream project is to build a power plant. Using his wits, Shankar destroys all the three main businesses of Damodar by trapping their respective in-charges. He brings a stay on the power project by bringing a few vital witnesses before the court of law, thereby earning Damodar's ire. On a parallel note, Shankar loves a sweet shop owner named Saroja who reciprocates his feelings at a later point of time.
A person named Shekhar approaches Shankar, and through him, he informs Mallikharjun, the local Superintendent of Police, that he is the witness of the murder of environmentalist Prakash by Damodar. Damodar influences all the witnesses including Shekhar before Shankar could arrest him. He later comes to know that Raja Rao's son Bharath, the previous district collector, committed suicide along with his wife, who was a friend of Prakash, because of defamation and personal attacks when Bharath tried to stop the power project.
Damodar held half of the share in the project whilst Mallikharjun and central minister Nagaraju held the remaining half share. Before committing suicide, Bharath revealed the truth behind Shankar's imprisonment to Raja Rao and unites them. Shankar seeks revenge, and with the help of a lawyer named Database Danayya, he gathers information regarding the power broker of this project named Delhi Suri, Mallikharjun, and Damodar's conservative girlfriend named Sukanya, who actually was an actress working in risqué films in the past.
By trapping initially and blackmailing later, Shankar gets hold of Delhi Suri with whose help, he creates a rift between Damodar and Nagaraju which leads to the latter's murder. By blackmailing Sukanya that they would reveal her past to Damodar, they trap Mallikharjun with her help and accuse him of a rape attempt on Sukanya. However, the fact that Mallikharjun was gay, which was concealed by him for a long time, was believed by none. He is murdered by eating poisoned food.
Damodar's brother Durga is killed by Damodar himself after Shankar pollutes his mind accusing Durga for attempting a murder on Damodar for his wealth. Meanwhile, Shankar and Saroja get engaged. Delhi Suri comes to know about Danayya and destroys his office. Danayya takes revenge by revealing Delhi Suri's role in the murders of the three people. When Damodar tries to kill Delhi Suri at his guest house, he is confronted by Shankar who kills him after a duel. Bharath receives posthumous recognition for his honesty, while Delhi Suri turns a police informer working under Shankar.

Cast

Origin and casting

On the first anniversary of Dookudu, its producers Ram Achanta, Gopi Achanta and Anil Sunkara announced on 23 September 2012 that they would bankroll a film featuring Mahesh Babu as the protagonist and directed by Srinu Vaitla under their banner 14 Reels Entertainment. Though initial reports stated that Vaitla would write the film's script with assistance from Gopimohan, he chose to work with new writers for developing the film's script further. Mahesh supported his decision, stating that this change would make the audience experience freshness and discover something new. Vaitla wanted to narrate a character-driven story with entertainment as priority. Aagadu was confirmed as the film's title in July 2013.
The core technical crew of Dookudu were retained for Aagadu as well. S. Thaman was signed to compose the music, which marked his 50th film as a music composer. K. V. Guhan and A. S. Prakash were chosen as the film's director of photography and art director respectively. M. R. Varma edited the film. The official launch ceremony of the film, initially planned on 16 October 2013, was postponed to 25 October 2013 by paying respect to Srihari who succumbed to liver cancer on 9 October 2013. The film was officially launched at Ramanaidu Studios with filmmakers D. Ramanaidu and Shyam Prasad Reddy attending the ceremony as the guests of honour.
Mahesh played the role of Shankar, an encounter specialist similar to the one he played in Dookudu. This was the third time Mahesh played the role of a police officer in his career after Pokiri and Dookudu. Tamannaah was signed as the female lead, and she played the role of a local sweet shop owner. She sported a traditional attire for her look in the film. Rajendra Prasad was chosen to play Mahesh's father in the film. Prakash Raj was selected to play a negative role in the film. He was later replaced with Sonu Sood due to his creative differences with Vaitla. Brahmaji played the role of an honest police constable. Shruti Haasan performed an item number in the film which was the first of her other similar special appearances. Brahmanandam was signed to play a supporting role. He performed a spoof of Racha, Legend and Race Gurram. Mahesh performed a spoof on the game show Meelo Evaru Koteeswarudu.

Filming

commenced on 28 November 2013 at Hyderabad. Tamannaah joined the film's sets on 12 December 2013. A village set resembling Tadipatri was erected in Gujarat for the film's shoot to avoid local interference from crowds that would ensue if shot in Andhra Pradesh, where Mahesh is a star. Few key scenes including a fight sequence were shot at Nanakramguda in a large set. The next schedule stated at Bellary from 23 February 2014. Mahesh did not suffer any injuries during the film's shoot at Bellary, but took rest due to the stress he underwent. Filming continued at Hyderabad from 10 March 2014. Some comedy scenes were filmed on the principal cast. Few scenes were filmed at the Mount Opera in Hyderabad. Scenes featuring Mahesh, Prasad and Sood were filmed in early April 2014.
The film's flashback scenes were being shot at Chiran Fort Club in Hyderabad till 11 April 2014. The makers preferred Hyderabad to Jammu and Kashmir and Rajasthan for the remaining portions and 70% of the shoot was completed by late April 2014. After filming few portions at Ramoji Film City, the next schedule commenced at Ladakh on 20 May 2014. On its completion, majority of the film's shoot was wrapped up. After completion of the shoot there, filming continued at Ramoji Film City and Mumbai in June 2014. Some crucial scenes on Mahesh, Sood, and others were filmed there. The next schedule was planned in Bellary and Kerala from 22 June 2014. After its completion, the next schedule commenced in Hyderabad from 6 July 2014.
Some key scenes were filmed on Mahesh, Tamannaah, Sood and Brahmanandam in Hyderabad till 18 July 2014. The intermission action sequences featuring Mahesh, Sood and others were filmed at Ramoji Film City from the next day. The climax sequences were shot in August 2014 on Mahesh and other supporting cast at Rachakonda near Ramoji Film City. The remaining part of the climax sequences, including an action sequence on Mahesh and Sood, was filmed at the hilly areas in Ramoji Film City. After completing the schedule at Europe on 25 August 2014, the unit returned to Hyderabad three days later. Principal photography ended on 5 September 2014 at Ooty.

Song sequences

The song "Aagadu" was filmed on Mahesh and few dancers at the Jindal Steel Factory, Bellary in October 2013. This became the first Telugu film to be shot there and also made the factory a notable location for the song shoots of Kannada films such as Rana Vikrama, Ranna, and Mr. Airavata. Both the song and fight sequences were filmed in 23 days. Mahesh and the members of the film's unit had fallen sick and continued work using antibiotics. Mahesh called it the "most strenuous schedule I went through in my life", and added, "For every shot, they had to get the dust up to get the right visual. Room kocchi snanam chesthe I would see only mud. It’s very dangerous".
The song "Bhelpuri" was filmed on the lead pair near Pangong Tso, Ladakh in May 2014 under the supervision of choreographer Dinesh. Few portions were filmed at Leh for ten days with great difficulty under the supervision of choreographer Prem Rakshith. Tamannaah called it "one of the most difficult songs I have ever done", adding that it is a "full on dance number, unlike a song in which you are walking away and looking pretty". During the shoot, the car used by Vaitla and his team got stuck in the Nubra Valley for seven hours. The manager lost his voice and the others developed severe headaches. The song was filmed for ten days at that altitude and Vaitla flew 300 people in a flight for the same.
The song "Junction Lo" was filmed on Mahesh and Haasan in a specially erected set at Ramoji Film City. It was choreographed by Rakshith and was wrapped up on 31 July 2014. Apart from Brahmanandam, 60 background dancers participated in the song's shoot. The song "Nari Nari" and a part of the song "Aaja Saroja" were filmed on Mahesh and Tamannaah at Switzerland. A motion control equipment weighing 800 kilograms was transported from Amsterdam to Switzerland for the shoot of the latter. When the Italian crew refused to come because of the weather in Switzerland, Vaitla filmed parts of the song at the hills and the waterfalls. The remaining portion of the song "Aaja Saroja" was filmed at Ooty, on whose completion the film's principal photography was wrapped up.

Post-production

phase was scheduled to be wrapped up in 50 days. On 19 May 2014, a puja commemorated the beginning of the film's dubbing at Hyderabad. The supporting cast of the film completed dubbing for their parts in late August 2014, and Mahesh began dubbing for his role after returning from Europe. The dubbing was completed on 10 September 2014. Aagadu was passed with an 'U/A' certificate by the Central Board of Film Certification in mid September 2014. All the remaining post-production activities, including the final mixing, were wrapped up by 16 September 2014.

Music

composed the film's music, which marked his 50th film as a music director. Bhaskarabhatla penned the lyrics for four of the six songs in the soundtrack album, with Sri Mani penning the lyrics for one song and another one being a mashup of the film's dialogues. Haasan provided vocals for the song "Junction Lo" which happens to be the item number she performed in the film. Lahari Music marketed the film's soundtrack. Director S. Shankar unveiled the soundtrack album of the film on 15 August 2014 at Shilpakala Vedika in Hyderabad. The soundtrack opened to positive reception from critics as well as audience and was commercially successful.

Release

Aagadu was released on 19 September 2014 in 2000 screens across the globe. Eros International acquired the film's global distribution rights. The film was released in 150 screens across the United States, a record number for a Telugu film. Owing to Mahesh's popularity there, the makers offered to screen Aagadu in every university there and in other countries, if there are more than 100 students willing to watch the film. Efforts were made to release the film across the United States with subtitles.
Aagadu was released in 100 screens across countries like Australia, United Kingdom, Switzerland, United Arab Emirates, etc. The premieres in United States were held on 18 September 2014. The advance booking commenced on 15 September 2014 and almost half of the tickets for all the shows on the release day were booked in three days. It also had a record release of 110 screens across North India, and was screened at 6:00 AM in fifteen selected screens across Hyderabad on the release day. Aagadu was dubbed into Hindi as Encounter Shankar, and into Tamil as Idhudhaanda Police.

Marketing

The first look teaser was criticised by Pawan Kalyan fans for its similarities with Gabbar Singh. Also the dialogue, "Prathodu pululu, simhalu, enugulu, elakalatho yedhava comparisons. Elaparam ochestundi" was considered by a section of the audience as a satire on the popular dialogues of other films. After the teaser's release, the fans of Mahesh and Kalyan had a verbal fight on the social platforms, with the latter calling it a "sequel to Gabbar Singh". Addressing the controversy, Mahesh later clarified that it is not personal in any way and is the "attitude of the character that is being portrayed on screen".
As a part of the film's promotion, a statewide contest named "Meelo Evaru Superstar SUPER SuperFan" was launched on 25 August 2014. Few Mahesh's fans were selected from Vishakhapatnam, Vijayawada, Khammam, Warangal, Tirupati and Kurnool from 2527 August. They played a specially designed game on Mahesh and his films and the one who answered most of the answers correctly was identified and shortlisted in each centre. Twelve people selected in this way were invited to the audio launch. These twelve played a game there and the winner was crowned by Mahesh himself as the "Superstar SUPER Superfan" with a special gift. A special train named "Superstar Express" was decorated with the film's posters. It travelled from Secunderabad to Vishakhapatnam.
The makers unfolded "The Aagadu belt" on 17 September 2014 at Vishakhapatnam in the presence of Mahesh's fans, important dignitaries, officials from local police and people who held the belt to create a record for the world's longest police belt. Few specially created promotional kits were distributed to Mahesh's fans there.

Home media

After the release of the first look, Gemini TV acquired the satellite rights for 97.5 million, one of the highest amount ever paid for a Telugu film. It surpassed the record held by Attarintiki Daredi which had a satellite deal of 90 million. The film had its global television premiere on 14 January 2015 on the eve of Sankranthi festival. It managed to get a TRP rating of 12.24, performing better than Mahesh's previous film on television. Aagadu VCD, DVD and Blu-ray versions were marketed by Sri Balaji Videos.

Reception

Critical reception

According to International Business Times India, Aagadu received decent reviews from the critics.
Sangeetha Devi Dundoo of The Hindu called Aagadu a "simple, oft-repeated cop vs. don story", and added, "The difference here is the don is reduced to a cardboard. For a mind game to be interesting, both players need to be smart and second guess the opponent’s next move, which doesn’t happen here. If one is looking for gags, Aagadu offers them in plenty. But try an overdose of this formula and it could be tiring." Suresh Kavirayani of Deccan Chronicle gave the film 3.5 out of 5 stars and wrote, "Though this film has many similarities of Srinu Vaitla’s earlier films, but it’s Mahesh Babu who has the audience’s attention throughout. Watch it for him and more rely on him".
IndiaGlitz gave 3.25 out of 5 stars and commented, "In his attempt to make the film a fun ride all throughout, Vaitla commits a Baadshah folly with royal remorselessness". The reviewer called Aagadu a film where Mahesh and Vaitla "repeat themselves apparently because they are still enamoured of their previous outing". Karthik Pasupulate of The Times of India gave the film 3 out of 5 stars and called Aagadu "Dookudu 2.0" in operating system parlance. Pasupulate added that it seems more like a remake of Dookudu with a "much louder Mahesh Babu, more banal jokes, and a few superficial twists in the screenplay", and that the end product is "more slapstick than funny".
Behindwoods gave Aagadu 2 out of 5 stars and wrote, "The movie keeps going on and on with no exclusive build-up for the climax, before it get's over. Aagadu is too comically heightened and loses on the actual intent of the story". Rajitha S. of The New Indian Express wrote, "Inspite of an entertaining first half, Aagadu fizzles out in the second half and makes for an ordinary affair". Sify commented that Vaitla "has thrown the script of this film to the winds" and "relies on comedy, but at times it's too much", concluding that Aagadu "doesn't pass the muster" and is "definitely not a heavy weight film".

Box office

Aagadu debuted with a positive response at the box office by crossing the US$1 million mark in two days including its paid previews at the United States box office. It collected 180.2 million in two days, which according to Indo-Asian News Service, was Mahesh's career best opener. By collecting a distributor share of 276 million in its first weekend globally, Aagadu became the second highest Telugu film with highest opening weekend figures. Due to unfavourable word of mouth, the film's business witnessed a drop and it collected 312 million in its first week, ending the week on an average note.
After the release of Loukyam and Govindudu Andarivadele, Aagadu lost major portion of its screens. In its lifetime, Aagadu collected a distributor share of 342.5 million and was declared a box office bomb due to the high costs involved. It however managed to perform better than the year's other commercial failures 1: Nenokkadine and Rabhasa. Aagadu final distributor share figures of AP/Nizam, Karnataka, and the rest of Indian box office stood at 214 million, 37.5 million and 16 million respectively. It also collected 62.5 million at the United States box office and 12.5 million at the other international markets in its full run.
Aagadu failure was attributed to its similarities with Dookudu and other successful Telugu films. Escalation of budget was also considered as one of the reasons for the film's failure. Mahesh and Vaitla charged a remuneration of 180 million and 120 million respectively, due to which the film's budget stood at 650 million. Mahesh later acknowledged the film's failure and called it a "mistake". He added, "We were very excited during the scripting stage, and had envisioned it very differently. But unfortunately, things panned out differently. Perhaps, it's an error of judgement".